25.01.2005 11:04:00

Thomson Pursues Strategy to Broaden Offering with Launch of New Digita

Thomson Pursues Strategy to Broaden Offering with Launch of New Digital Media Products and Services


    Business Editors/Entertainment Editors
    NAB2005

    PARIS--(BUSINESS WIRE)--Jan. 25, 2005--Thomson (NYSE:TMS)(Euronext Paris:18453) launched a digital asset maximization initiative and a range of new digital media products to support the requirements of its broadcast, cable, satellite and telecom customers during a pre-NAB (National Association of Broadcasters Convention) press event held yesterday in Southern California.
    In the last year, Thomson has designed complete broadcast premises for major cable play-out centers, such as those at Rainbow Network and HBO in the United States, NTL/ITV in the United Kingdom, and Singapore Cable Vision. The Group also deployed asset-management technology at nearly 30 sites worldwide for a variety of workflows from news environments in the United States, including more than a dozen ABC and NBC owned and operated stations (O&Os); France 3 and the RAI (Italy) in Europe; and large-scale, enterprise-wide asset management solutions at Network 7 in Australia and SBS in Korea.
    Leveraging this extensive systems design and network services expertise, Thomson's new digital asset maximization initiative under the Grass Valley(TM) brand, known as dMAX(TM), is designed to help media groups capitalize on their investment in digital content creation.
    "The digital asset maximization initiative represents a tremendous growth opportunity for Thomson," said Marc Valentin, Executive Vice President of Thomson's Broadcast & Network activity. "We believe that leading media groups will seek to maximize returns on their digital investment, and Thomson is in a perfect position to help them do so."

    dMAX: Digital Asset Maximization Initiative

    The Grass Valley dMAX(TM) initiative delivers complete, optimized, end-to-end workflows while making media asset management more affordable and flexible. It includes:

-- An expansion of Grass Valley's centralized broadcast facility monitoring and management program, known as C2MD;

-- Improvements in Grass Valley media asset management technology to make comprehensive media asset management more cost-effective;

-- A new Grass Valley OnCall(TM) service level agreement (SLA) which gives media groups the flexibility they need to repurpose their high-value content over multiple distribution channels, from web sites to cell-phones, while reducing their operational costs.

    New Grass Valley Products Span Multiple Markets

    Thomson also announced today a series of new additions to its award-winning Grass Valley line of products for broadcast, film production, professional audio/visual, and network provider customers. These included four new cameras; an integrated production system for sports, news and feature production that features a high-definition non-linear editor; a solid-state dockable recorder for Grass Valley's leading digital cinematography and high-definition (HD) cameras; and enhancements to signal-management systems and film production product lines.
    Thomson will be presenting its expertise in high-definition acquisition and production; integrated digital sports, news and feature production, media distribution and access; and digital cinematography and digital post-production at the National Association of Broadcasters Convention in Las Vegas from 18th - 21st April 2005.

    Certain statements in this press release, including any discussion of management expectations for future periods, constitute "forward-looking statements" within the meaning of the "safe harbor" of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements are based on management's current expectations and beliefs and are subject to a number of factors and uncertainties that could cause actual results to differ materially from the future results expressed or implied by the forward-looking statements due to changes in global economic and business conditions, consumer electronics markets, and regulatory factors. More detailed information on the potential factors that could affect the financial results of Thomson is contained in Thomson's filings with the U.S. Securities and Exchange Commission.

    About Thomson - Partner to the Media & Entertainment Industries

    Thomson (Euronext Paris: 18453; NYSE: TMS) provides technology, systems and services to help its Media & Entertainment clients - content creators, content distributors and users of its technology - realize their business goals and optimize their performance in a rapidly changing technology environment. The Group intends to become the preferred partner to the Media & Entertainment Industries through its Technicolor, Grass Valley, RCA and Thomson brands. For more information: www.thomson.net.

--30--MCC/sf*

CONTACT: Thomson Monica Coull, +33 1 41 86 53 10 (Press Relations) monica.coull@thomson.net Laura Barber-Miller, 503-526-7904 (Broadcast & Network) laura.barber-miller@thomson.net Severine Camp, +33 1 41 86 57 23 (Investor Relations) severine.camp@thomson.net David Schilansky, +33 1 41 86 52 38 (Investor Relations) david.schilansky@thomson.net or Financial Dynamics Elisa Kitson, +33 1 47 03 68 10 (Press Relations) elisa.kitson@fd.com Aurelie Gasnier, +33 1 47 03 68 10 (Press Relations) aurelie.gasnier@fd.com

KEYWORD: CALIFORNIA NEVADA AUSTRALIA ITALY SOUTH KOREA FRANCE INTERNATIONAL ASIA PACIFIC EUROPE INDUSTRY KEYWORD: NETWORKING HARDWARE COMPUTERS/ELECTRONICS TELEVISION/RADIO CABLE TRADESHOW PRODUCT SOURCE: Thomson

Copyright Business Wire 2005

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