TripAdvisor To Prioritize Revenue Growth In 2017 - Quick Factszx

(RTTNews) - TripAdvisor, Inc. (TRIP) announced the company is targeting double-digit consolidated revenue growth in 2017, driven by a return to double-digit click-based and transaction revenue growth, while absolute adjusted EBITDA could be flat to down year-on-year. The company noted that its consolidated revenue growth and adjusted EBITDA growth will be more back-half weighted than 2016 due to increasingly seasonal business.

"We are investing behind improving monetization trends to enhance revenue growth amidst a competitive travel landscape, prioritizing revenue growth as opposed to profit growth this year," the company stated.

TripAdvisor said it is also evaluating a multi-year brand marketing investment, including a return to TV advertising. Size, scope, timing, and ROI of such investment are currently under consideration. TripAdvisor noted that the 2017 financial outlook do not include the potential for the strategic brand marketing investment. Any such brand investment would likely further enhance revenue growth and would likely negatively impact near-term adjusted EBITDA as well as 2017 outlook, TripAdvisor noted.

For 2016, consolidated revenues, GAAP net income and adjusted EBITDA were down year-on-year by 1%, 39%, and 24%, respectively. The company said the instant booking rollout induced significant revenue headwinds in 2016, muting revenue growth and significantly impacting profitability.