WSI Empowers Franchisees to Connect With Customers and Deliver Email Marketing Results Using Lyris HQ

Lyris, Inc. (OTCBB:LYRI.OB), the online marketing expert, today announced that its customer WSI Digital Marketing increased overall email effectiveness rates for independent franchise owners through email campaigns using Lyris HQ and Lyris HQ Mobile. Individual clients achieved more than 95 percent deliverability and achieved margins better than 60 percent on their email marketing campaigns.

WSI has a global network of Digital Marketing Consultants or independent franchise owners in 80 countries. Despite economic uncertainties, WSI continues to increase revenues, offering individuals an opportunity to establish and grow successful digital marketing businesses.

"In a challenging economy, our business continues to grow as individuals transition into running their own businesses. We are working with Lyris to develop integrated training programs to help our franchisees be successful and our teams love the platform," said Michael Gardash, WSI business innovation manager. "Lyris HQ offers everything we need for our email marketing campaigns. It is truly an enterprise-level solution for total campaign management, all in one place, for everyone from small to medium to large businesses. Additionally, the mobile application enables us to manage campaigns according to our schedule – anytime, anywhere. The WSI team is increasingly enthusiastic and empowered by the insights and return on investment we are seeing in our marketing campaigns."

"It’s exciting to see franchisees flourish as a direct result of their integrated email marketing campaigns. WSI is a strategic partner and their success is a real-life example of the value in aligning products and services to deliver results," said Nello Franco, senior vice president of customer success for Lyris. "We are proud of the success they are seeing and look forward to a long partnership as WSI continues to enable franchisees to grow their businesses."

"After reviewing several enterprise-level email service providers, Lyris stood out because of the functionality of the system," said Chris Schofield, WSI internet consultant. "We are impressed with the deliverability percentage and our ROI is excellent as we achieve a margin better than 60 percent on all of our campaigns."

WSI is not only using the Lyris HQ platform, but also expanding its partnership with Lyris by using the Lyris HQ Mobile application. These products help to grow the business of individual franchisees by generating more leads for small to medium businesses using email marketing.

About WSI Digital Marketing

WSI is the world’s leading Internet franchise offering digital marketing services to suit the needs of multiple industries. The company has the world’s largest Digital Marketing Consultants’ network with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2010, WSI was the proud recipient of 6 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). www.wsidigitalmarketing.com

About Lyris

Lyris, Inc. is the global online marketing expert delivering the right mix of technology and industry knowledge to help customers execute successful email marketing campaigns. Lyris’ high performance email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), provide automated email delivery, advanced segmentation and integrated social, mobile, search and analytics. To achieve a secure, flexible and business-relevant email marketing solution that delivers ROI, organizations can choose between in-the-cloud Lyris HQ and on-premises Lyris LM. Understanding the marketer’s unique needs, Lyris builds solutions that think and work like marketing professionals. www.lyris.com

For more information, read the full success story here.

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