19.07.2011 13:00:00
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- WFFT LOCAL Goes Live on August 1, 2011 with More News, Local Lifestyle and Community Programming for Indiana, Ohio and Michigan Viewers -
WFFT-TV, owned and operated by Nexstar Broadcasting Group, Inc. (Nasdaq: NXST), and serving the Fort Wayne, Indiana, Ohio and Michigan areas, announced today that WFFT LOCAL will debut on August 1, 2011. WFFT LOCAL will bring viewers more local news content, new and exciting feature entertainment, hit prime-time programming and blockbuster movies. Nexstar also announced that all WFFT LOCAL programming will be broadcasting in full High Definition beginning October 1, making it the first television station in the market to offer full HD broadcasts of locally produced news and special programming.
Bill Ritchhart, Vice President and General Manager of WFFT LOCAL commented on the new format and HD upgrade, "Launching WFFT LOCAL reflects our deep commitment to the community and focus on addressing the interests of our local viewing audiences. WFFT LOCAL is building upon its highly successful and award-winning news product and immediately increasing the amount of local news content and staff. In addition, WFFT LOCAL will remain the ‘go to’ source for viewers on the web and through mobile devices for in-depth reporting and up-to-the-minute weather.
"Our significant investment in upgrading our equipment and broadcasts to HD also highlights our long-term community focus as WFFT LOCAL will bring viewers a terrific range of hit prime-time shows, blockbuster movies and other high quality entertainment programming to complement our market-leading news content. With our focus on local programming, WFFT LOCAL is creating highly compelling programming not only for our viewers but advertisers alike.”
News, Programming & Primetime Line Up
On August 1, WFFT LOCAL’s top-rated, First News at 10 daily Monday-Friday primetime newscast will expand to a full hour. Beginning October 1, WFFT LOCAL will be the first broadcast station in the market to air its newscasts and all available programming in full HD. By October 1, WFFT will also expand its First News at 10 to a full hour at 10:00 p.m. on Saturdays and Sundays. As a result, Fort Wayne viewers will have a full hour of local news seven days a week in primetime at 10:00 p.m. Additionally, WFFT LOCAL will debut Fort Wayne’s first Sunday night live weekly sports wrap-up show, The Locker Room, on Sundays at 11:00 p.m. The Locker Room will recap the week’s local, regional and national sporting events, covering everything from local high school sports to local professional teams and the biggest professional contests from around the country.
WFFT’s News Director Jim Blue said, "WFFT LOCAL will build upon the strength of our leading news coverage with the market’s best anchors and reporters and through the deployment of cutting-edge technology. With the enhanced schedule, WFFT LOCAL will have more opportunities to showcase our content and best-of-class broadcast professionals to the largest group of viewers at 10:00 p.m. every night of the week.
"WFFT-TV serves a region that is rich with talented and exciting amateur and professional sports teams. We have an incredible opportunity to bring viewers the added local and professional sports coverage that they demand in full HD. We will feature leading high school athletics, top college and professional sports programming throughout the week and on Sunday evenings recap the favorite sports moments of the week live on The Locker Room.”
August will also mark the debut of WFFT LOCAL’s exciting new weekday primetime line-up including nationally-programmed entertainment news beginning with Extra! at 8:00 p.m., followed by The Insider at 8:30 p.m. Viewers can tune in Monday through Friday at 9:00 p.m. for the Emmy Award winning crime-solving drama Law & Order SVU. Airing every Saturday night beginning at 8:00 p.m. WFFT LOCAL will feature its own Saturday Crimetime line-up, with the popular hit dramas Cold Squad followed by DaVinci’s Inquest at 9:00 p.m. Later in the weekend, WFFT LOCAL will also present Family Night at the Movies featuring hit family titles every Sunday night.
Bill Ritchhart added, "WFFT’s weekday primetime schedule leads with current, day and date newsmagazine programming featuring the latest celebrity, pop culture, and entertainment insights. Our weekend programming will be exclusive, exciting and in many ways, a great opportunity to bring families together for local family viewing only on WFFT LOCAL. We are raising our commitment to providing the most relevant, topical, and engaging programming to our Fort Wayne viewers and we are advancing that initiative by being the first to broadcast in full High Definition.”
Coming this fall, WFFT’s primetime programming will welcome the top-rated, hit sitcom The Big Bang Theory to its programming schedule, weekdays from 9:00 p.m. to 10:00 p.m. beginning September 19.
Ritchhart noted, "Our initiatives extend to all our advertisers as we are providing more local marketing solutions than ever before. In addition to our exciting first-run primetime programming and enhanced news, weather and sports offerings, WFFT LOCAL is the first and only fully functional HD platform and we believe HD commercial playback offers an attractive opportunity for advertisers. In combination with FortWayneHomePage.net and Fort Wayne Now web and mobile platforms, WFFT LOCAL clearly reflects our commitment to quality programming and advertising solutions, and underscores our promise to the community to address the changing dynamics of local viewer interests.”
With 24/7 programming, and the market’s only full HD broadcast, WFFT LOCAL will continue to be available on the same cable, satellite and over-the-air channels, as it has been.
About Nexstar Broadcasting Group, Inc.
Nexstar Broadcasting Group is a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its traditional media, e-MEDIA, digital and mobile media platforms. Nexstar owns, operates, programs or provides sales and other services to 65 television stations and related digital signals in 36 markets in 16 states and reaches approximately 13.5 million viewers or approximately 11.6% of all U.S. television households. The stations are affiliates of NBC, CBS, ABC, FOX, MyNetworkTV, The CW, LATV, TV Azteca and Telemundo. The Company’s 35 community portal websites offer additional hyper-local content and verticals for consumers and advertisers.
Forward-Looking Statements
This news release includes forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events. Forward-looking statements include information preceded by, followed by, or that includes the words "guidance," "believes," "expects," "anticipates," "could," or similar expressions. For these statements, the Company claims the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this news release, concerning, among other things, changes in net revenue, cash flow and operating expenses, involve risks and uncertainties, and are subject to change based on various important factors, including the impact of changes in national and regional economies, our ability to service and refinance our outstanding debt, successful integration of acquired television stations (including achievement of synergies and cost reductions), pricing fluctuations in local and national advertising, future regulatory actions and conditions in the television stations' operating areas, competition from others in the broadcast television markets served by the Company, volatility in programming costs, the effects of governmental regulation of broadcasting, industry consolidation, technological developments and major world news events. Unless required by law, we undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this news release might not occur. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this release. For more details on factors that could affect these expectations, please see our filings with the Securities and Exchange Commission.
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