3 Reasons to Buy e.l.f. Stock Like There's No Tomorrow

E.l.f. Beauty (NYSE: ELF) stock has crushed the market over the past three years, gaining 232% versus 32% for the S&P 500. That includes disappointing results this year -- shares of the cosmetics maker are down 28% in 2024, while the broader market is up 26%.Why is e.l.f. suddenly out of favor? It's mostly due to short-term factors. Investors should ignore the noise and focus on the massive long-term opportunity. Here are three reasons e.l.f. stock looks like a fantastic buy right now.E.l.f. has developed a strong brand that's getting customers excited. It focuses on social media, being eco-friendly, and having a message, aiming "to be a bold disruptor with a kind heart."Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool