11.12.2007 13:00:00
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4Kids Entertainment and TC Digital Games Release New Chaotic Trading Card Game(TM) at 750 f.y.e. and Suncoast Stores Nationwide on December 15
Following its successful October launch at comic and hobby stores across
the U.S. and Canada, the Chaotic Trading Card Game™,
which adds a unique multi-platform online game experience to its
collectible card play, will launch at leading mall-based entertainment
retailers f.y.e. and Suncoast on Saturday, December 15.
4Kids Entertainment, Inc. (NYSE: KDE), the children’s
entertainment powerhouse that turned the trading card-based properties
Pokémon and Yu-Gi-Oh! into worldwide
sensations, and its subsidiary TC Digital Games LLC, will further expand
distribution of this innovative multi-platform trading card property at
other leading retailers throughout the first quarter of 2008.
Beginning December 15, f.y.e. will offer Chaotic "Dawn
of Perim” starter decks and booster packs in
750 key f.y.e. and Suncoast stores nationwide. In support of the launch,
4Kids, TC Digital Games and f.y.e. developed an integrated marketing
campaign that includes in-store signage and entertainment displays, an
e-blast to f.y.e. loyalty members and online content at fye.com,
ChaoticGame.com and 4Kids.tv. Additionally, f.y.e. will host Chaotic
Trading Card Game demonstrations and "open
battle” events at stores around the country
beginning mid-January.
In conjunction with the expanded retail rollout, the Chaotic Online Game
Experience, www.ChaoticGame.com,
continues to add innovative new game play features, including
three-on-three game play functionality and a trade sector that allows
users to trade their Chaotic cards online with other players.
In just five weeks of Beta game play on ChaoticGame.com, over 600,000
online cards have been registered and over 110,000 online challenges
have been made.
"We are well-positioned to follow up on our
successful comic and hobby launch of the Chaotic Trading Card Game with
the next step of our expanded retail rollout to major malls nationwide
through f.y.e.,” said Bryan C. Gannon,
President and CEO of TC Digital Games. "Collectors
and gamers alike are enthusiastically embracing Chaotic as the next hot
trading card and online game experience.”
Chaotic is the first trading card property specifically designed to
integrally connect trading card game play with interactive technology
and supported by an instructive television series. Each Chaotic trading
card is printed with a unique alphanumeric code that enables Chaotic
players to upload their personal card collection onto the Chaotic Online
Game Experience, www.ChaoticGame.com,
at no additional cost. During the public beta phase of the website,
which launched in October, players are able to upload and trade their
cards, battle other players as well as take part in web-based messaging
and forum discussions.
4Kids has also signed several new licensees for the Chaotic brand,
including Giant Merchandising for t-shirts, sweatshirts and track
jackets, BioWorld for headwear, Prima Games for the Chaotic Trading Card
Game strategy guide and American Greetings.
"We look forward to building on this momentum
with expanded release of the Chaotic Trading Card Game to mass market
retailers and the signing of additional licensees in other key product
categories early in the upcoming new year,”
said Alfred R. Kahn, Chairman and CEO, 4Kids Entertainment.
Complementing the Chaotic Trading Card Game is the Chaotic animated TV
series, which airs on Saturday mornings during the 4Kids TV block
on FOX stations nationwide, as well as daily on the Jetix cable
network and Teletoon in Canada. The series follows the adventures
of a group of teens that are fans of the Chaotic trading card and online
game. Select players discover that the one-of-a-kind, alphanumeric codes
on their trading cards are actually scans of real Creatures, Locations,
Battlegear and "Mugic.”
Using their personal passwords and their Chaotic Code Scanners, the
players journey to the world of Chaotic, where they can transform into
the Creature Cards they’ve collected
and battle each other. Players can also travel to Perim, the land where
the Creatures live, to capture scans of Creatures, Locations,
Battlegear, Attacks and "Mugic.”
By watching the animated series, viewers can discover battle strategies
that will ultimately help them master the Chaotic Trading Card Game for
both online and offline gameplay.
A complete list of participating f.y.e. and Suncoast stores can be found
on ChaoticGame.com, 4Kids.com, and fye.com.
About 4Kids Entertainment, Inc.
Headquartered in New York City with international offices in London,
4Kids Entertainment, Inc. (NYSE: KDE) is a global provider of children's
entertainment and merchandise licensing. 4Kids, through its wholly owned
subsidiaries, provides domestic and international merchandise licensing;
television, film, music and home video production and distribution;
product development and Web site development. For further information,
please visit the Company's Web sites at www.4KidsEntertainment.com
and www.4Kids.TV.
About TC Digital Games LLC
Headquartered in San Diego, California, TC Digital Games LLC, a
subsidiary of 4Kids Entertainment Inc., is the designer, distributor and
marketer of the Chaotic Trading Card Game™.
Chaotic™ is the first property in the trading
card industry to combine traditional tabletop gameplay with a free
integrated online game portal (www.ChaoticGame.com).
The information contained in this press release, other than
historical information, consists of forward-looking statements within
the meaning of Section 27A of the Securities Act and Section 21E of the
Exchange Act. These statements may involve risks and uncertainties that
could cause actual results to differ materially from those described in
such statements. Although the Company believes that the expectations
reflected in such forward-looking statements are reasonable, it can give
no assurance that such expectations will prove to have been correct.
Important factors beyond the Company's control, including general
economic conditions, consumer spending levels, competition from toy
companies, motion picture studios and other licensing companies, the
uncertainty of public response to the Company's properties and other
factors could cause actual results to differ materially from the
Company's expectations.
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