AB InBev Launches Global Smart Drinking Goals, Aims To Cut Harmful Drinking

(RTTNews) - Belgian brewer Anheuser-Busch InBev NV, or AB InBev (BUD, AHBIF.PK) announced the launch of four global smart drinking goals and said it plans to reduce harmful drinking by the end of 2025. The company urged consumers to make smart drinking choices at all times.

AB InBev said that in order to reduce harmful drinking, it will introduce multi-year city pilots to reduce the harmful use of alcohol by 10 percent as well as invest $1 billion in social marketing campaigns and related programs.

The company will ensure that at least 20 percent of its global volume is no-alcohol or lower-alcohol and place a guidance label on all products to increase alcohol health literacy.