Acxiom Signs European Deal With Starcom Mediavest Group

(RTTNews) - Acxiom (ACXM) announced it has signed a European-wide partnership with Starcom Mediavest Group or SMG, the number one ranked global media network.

According to the company, the partnership will bring them closer together and will see both organisations sharing data assets to be able to deliver increased value to their respective clients, enter new territories and connect digital and physical identifiers.

The deal will enable SMG to leverage audience data from Acxiom's specialist data sets, giving it the ability to develop more targeted branding, retention and acquisition strategies. SMG will also use AbiliTec, Acxiom's advanced customer recognition technology, to centralise and connect campaigns and data across all the channels and platforms it utilises to deliver results for its advertisers, the company said.