Acxiom(R) Direct, Turnkey Sports Alliance Creates Competitive Edge For Sports and Entertainment Marketers

"Comcast-Spectacor has used Acxiom Direct and Turnkeyindependently for several years," noted Peter Luukko, President of thesports and entertainment leader that owns and operates the NBA'sPhiladelphia 76ers, the NHL's Philadelphia Flyers, and numerous arenasand other professional sports operations. "In today's world, theAcxiom-Turnkey integration becomes a necessity for any successfulsports or live entertainment organization."

Uniting Acxiom Direct's powerful database marketing and datamanagement capabilities with Turnkey's industry-leading marketresearch and lead generation tools provides marketers tangible listsof new, prospective ticket buyers and unmatched insight into audiencepreferences - the keys to today's and tomorrow's marketingenvironment.

In the alliance, the companies have integrated FanTrak, Turnkey'smarket intelligence suite, directly into Smart DM Insight(TM), AcxiomDirect's advanced data management, campaign management and databasemarketing solution. The resulting product is an industry first - asingle platform to consolidate data from multiple sources for a morecomplete, accurate and actionable view of customers and prospects. Nosimilar product exists in the industry at the current time.

"The goal is to get more fans in the seats in a way that servesthe fans, the venues and the teams, and this combination of Acxiom'svast enterprise resource capabilities with Turnkey's renowned datacollection and analytics will make that happen," said Jay Graves,business unit leader for Acxiom Direct.

"Seamlessly we can build customer profiles, then identify thoseprofiles in the marketplace - the actual new leads - and then managethe direct marketing and sales process," said Len Perna, President ofTurnkey Sports and Entertainment. "Bottom-line, it means more revenueat lower customer acquisition cost."

Acxiom Direct, a database-marketing unit of Acxiom Corporation(Nasdaq: ACXM), is a leading provider of direct marketing solutions.Acxiom Direct services more than 70 sports and entertainment clientsacross North America, including Madison Square Garden Companies,Delaware North Company Boston, EMICMG, Comcast-Spectacor, Maple LeafSports & Entertainment, the NBA and the Super Bowl Champion PittsburghSteelers. Acxiom Direct handles all data hygiene processes (includingmerge/purge, address standardization, NCOALink(TM)(a) postal updating,and Do-Not-Call flagging) so clients can put their IT database issuesaside and concentrate on marketing, sales and service initiatives.Providing an easy-to-use Web-based database, Acxiom Direct enablesclients to manage their customer interaction and execute all of theirdirect marketing campaigns via e-mail and direct mail.

Turnkey Sports and Entertainment, the Haddonfield, N.J.-basedleading market research and data collection firm in the sports andentertainment industry, will contribute its FanTrak Surveyor andFanTrak Prospector suite, which allows marketers to conduct marketresearch, analyze data collected, and automate sales force managementof new leads. Since launching FanTrak 3 years ago, Turnkey haslicensed more than 125 clients including MLBAM and the majority of MLBclubs, MLS and all MLS clubs, the NFL, the AHL and all AHL clubs,NHRA, Comcast, Delaware North Companies, Kroenke Sports Enterprises,AEG, Maloof Sports, agencies such as Genesco Sports Marketing and JustMarketing; and brands including Chevrolet, Oldsmobile, Subaru, Jeep,Dodge, Chrysler, Greyhound, Pine Sol, Clorox, La Salle Bank,Washington Mutual, etc. Founded in 1996, Turnkey is the industry'sleading provider of market intelligence, executive recruiting andfinancial advisory services. Turnkey's areas of expertise reflect thenecessities for success in sports and entertainment: actionable marketintelligence, a strong cohesive management team, and objectivein-depth financial analysis. More than 100 teams, properties, sponsorsand agencies employ Turnkey (www.TurnkeySE.com) to take a pro-activeapproach to brand management.

About Acxiom Corporation

Acxiom Corporation (Nasdaq: ACXM) integrates data, services andtechnology to create and deliver customer and information managementsolutions for many of the largest, most respected companies in theworld. The core components of Acxiom's innovative solutions areCustomer Data Integration (CDI) technology, data, database services,IT outsourcing, consulting and analytics, and privacy leadership.Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas,with locations throughout the United States and Europe, and inAustralia, China and Japan. For more information, visitwww.acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.

(a) Acxiom is a non-exclusive Full Service Provider Licensee ofthe United States Postal Service(R). The following trademark is ownedby the United States Postal Service: NCOALink(TM).