ADVISORY/Yahoo! Celebrates 10th Birthday with Free Ice Cream for U.S.

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WHAT: To celebrate its 10th birthday and show its appreciation for the consumers who have made Yahoo! (Nasdaq: YHOO) a household name, the company is inviting U.S. consumers to enjoy a free 2.5 oz. scoop of Baskin-Robbins ice cream courtesy of Yahoo! on March 2. Visit www.yahoo.com and get a coupon for a free scoop of Baskin-Robbins ice cream and join the celebration.

On Wednesday, March 2nd, consumers can visit the Yahoo! front page (www.yahoo.com) and download a coupon good for a free 2.5 oz. scoop (cup or cone) of their favorite ice cream at Baskin-Robbins. The coupons will be customized with the consumer's name, and the site will feature driving directions and a Yahoo! Smartview map listing all Baskin-Robbins locations in the user-specified geographic area. As part of the birthday celebration, the coupon must be printed and redeemed on March 2nd. (Maps not available in Puerto Rico.)

WHY: Yahoo!, like many Internet startups, began humbly as a simple idea and within the past decade became the world's most recognized Internet brand, with more than 345 million unique users worldwide. Yahoo! would like to recognize those who have contributed to their success by sharing a scoop of Baskin-Robbins ice cream with U.S. consumers.

WHO: Everyone in the United States is invited to help celebrate Yahoo!'s 10th Birthday!

WHEN/WHERE: Wednesday, March 2, 2005 All participating Baskin-Robbins stores throughout the U.S. While supplies last.

    About Yahoo!

    Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 world properties and is available in 13 languages.

    Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of Yahoo! Inc.
    All other names are trademarks and/or registered trademarks of their respective owners

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CONTACT: Yahoo! Inc. Sabrina Crider, 408-349-5524 or 510-459-5160 (cell) sabrinaf@yahoo-inc.com or Laura Hanson, 415-318-4191 or 415-378-7961 (cell) hansonl@fleishman.com

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: ADVERTISING/MARKETING FOODS/BEVERAGES RETAIL INTERNET E-COMMERCE ADVISORY PHOTO PHOTOWIRE SOURCE: Yahoo! Inc. PHOTO: 40594

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