23.03.2007 10:00:00
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AEG and Herbalife Score in Los Angeles Galaxy Jersey Sponsorship Agreement
AEG, operators of Major League Soccer’s Los
Angeles Galaxy, and Herbalife Ltd. (NYSE:HLF), a global nutrition
direct-selling company, today announced a five-year, multimillion Dollar
expansion of Herbalife’s agreement with AEG
making Herbalife the presenting sponsor of the Los Angeles Galaxy. The
agreement gives Herbalife on-jersey exposure for its brand beginning
with the upcoming 2007 season, which begins April 8.
"The national and international appeal of
soccer and of the Los Angeles Galaxy club in particular, is a natural
fit for our global philosophy of promoting a healthy, active lifestyle,”
said Herbalife CEO Michael O. Johnson. "We
have had tremendous success partnering with many AEG-owned properties in
our effort to build our brand image and allow our independent
distributors increased access to new customers.”
A cornerstone of the multi-year, multimillion dollar agreement is the
ability for Herbalife to showcase its brand name on the front of the
team jersey. For the first time in the history of team sports in the
United States, a professional league will allow its franchises to sell "sponsorship
rights” on a primary position of the players’
uniforms. A long-accepted practice for soccer and other teams
internationally, the 2007 MLS season will mark the first time a U.S.
league will permit this marketing platform for team sponsors.
"Without a doubt, this is a milestone event
in American sports marketing,” said Shawn
Hunter, President, AEG Sports and Chief Marketing Officer, AEG. "With
the tremendous amount of global exposure the Galaxy is expected to
generate in the upcoming season, the time was clearly right for a
professional league in the United States to create this branding
platform.” "The high caliber of play as well as the
acquisition of international players has truly raised the interest and
visibility of MLS in the Untied States and worldwide,”
said Timothy J. Leiweke, President & CEO, AEG. "The
league’s exceptional national broadcast
contracts with ABC, ESPN, HD Net and Univision, the number of new
soccer-specific stadiums opened or being built and the remarkable
success of the recent World Cup ratings in the United States indicates a
new day for American soccer and the sport.” "Additionally, Herbalife’s
support of the Galaxy raises the bar for our club while being a
tremendous boon for the sport,” continued
Leiweke. "We’ve
had the opportunity to work with Herbalife since 2005 and no other
company activates a sponsorship as well as they do. Herbalife
sponsorship of AEG properties has grown over the past two years and
their distributors have become a familiar sight at The Home Depot Center
and our other events.” "Soccer brings people together, and bridges
across nationalities and borders,” said Greg
Probert, Herbalife’s president and chief
operating officer. "We have 1.5 million
independent distributors in 64 countries. With upcoming Galaxy matches
scheduled for the United States, Mexico and Asia and the worldwide
interest in soccer, we’ll be supporting our
distributors with branding in their own backyards and
on a global scale.”
Herbalife first became a sponsor of AEG-owned and operated events in
2005. The Herbalife name will appear in conjunction with the team name
on all official team wear and replica jerseys and other select team
merchandise. The agreement also makes Herbalife the official sponsor of
all international and exhibition games; provides it with increased media
exposure, including television commercials and radio spots; exposure on
the 110, 10, 405 and 91 freeways; and Web presence and sponsorship of
Los Angeles Galaxy grass roots and community programs.
About Los Angeles Galaxy
One of thirteen Major League Soccer (MLS) clubs, the Los Angeles Galaxy
were founded on June 15, 1994, and play all of the club’s
home games at The Home Depot Center on the campus of California State
University at Dominguez Hills in Carson, Calif. The L.A. Galaxy are one
of the premier teams in MLS, boasting five championships, including the
MLS Cup (2002, 2005), U.S. Open Cup (2001, 2005) and CONCACAF Champions’
Cup (2000). For more information, visit the official website at www.lagalaxy.com.
About AEG
AEG is one of the leading sports and entertainment presenters in the
world. AEG, a wholly owned subsidiary of The Anschutz Company, owns or
controls a collection of companies including facilities such as STAPLES
Center, The Home Depot Center, Toyota Park, Toyota Sports Center,
Anaheim Convention Center Arena, El Rey Theatre, Colosseum at Caesars
Palace, NOKIA Theatre at Grand Prairie and NOKIA Theatre Times Square;
sports franchises including the Los Angeles Kings (NHL), Los Angeles
Riptide (MLL), the Los Angeles Galaxy, Chicago Fire and Houston Dynamo
(MLS), two hockey franchises operated in Europe, management of privately
held shares of the Los Angeles Lakers (NBA) and Los Angeles Sparks
(WNBA), the ING Bay to Breakers foot race and the Amgen Tour of
California cycling road race; AEG LIVE, the organization’s
live-entertainment division, is a collection of companies dedicated to
all aspects of live contemporary music performance, touring and a
variety of programming and multi-media production. Additionally, the
company has begun fully developing London’s
28-acre Millennium Dome which includes a 23,000-seat arena, the O2 and
over 650,000sf of leisure and entertainment use within the ‘Dome’
and additional arenas; The O2 World on a 45-acre site in the heart of
Berlin; Citizen’s Business Bank Arena in
Ontario, California; Sprint Center in Kansas City, Missouri; as well as
Red Bull Park, a soccer stadium in Harrison, New Jersey; and L.A. Live,
a $2.5 billion sports and entertainment district in downtown Los
Angeles. For more information, visit AEG today at www.aegworldwide.com.
About Herbalife Herbalife Ltd. (NYSE:HLF) is a
global network marketing company that sells weight-management,
nutritional supplements and personal care products intended to support a
healthy lifestyle. Herbalife products are sold in 64 countries through a
network of 1.5 million independent distributors. The company supports
the Herbalife Family Foundation (http://www.herbalifefamilyfoundation.org)
and its Casa Herbalife program to bring good nutrition to children.
Please visit Herbalife Investor Relations (http://ir.herbalife.com)
for additional financial information.
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Herbalife Ltd. | 8,11 | 3,55% |
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