American Marketing Association, Epiphany & Leading Analyst Firm Addres

American Marketing Association, Epiphany & Leading Analyst Firm Address Increasing Organic Growth in Retail Finance

    Business Editors/High-Tech Writers

    SAN MATEO, Calif.--(BUSINESS WIRE)--Feb. 17, 2005--

Free Webinar Features Industry Experts Discussing How to Maximize Customer Relationships in Banking Industry
    Epiphany, Inc. (Nasdaq:EPNY), a leading provider of customer relationship management (CRM) solutions for consumer-oriented businesses, today announced it will host a free Webinar, "Increasing Organic Growth in Retail Finance" on February 24th, 2005. Moderated by Andy Grieser of the American Marketing Association, and featuring Gartner analyst Gareth Herschel and Epiphany(R) senior vice president of worldwide marketing Ellen Olson, the interactive event will discuss how top retail financial services companies are maximizing the value of existing customer relationships to drive new levels of profitability.
    Today's banking industry -- which has spent the past decade adapting to consolidation, globalization and new regulatory environments -- is concentrating on organic growth through cross-selling and up-selling. At the same time, it is addressing the challenge of customer retention, which represents a major threat across many industries. The Webinar will discuss how forward-thinking retail financial services companies are using organic growth strategies to drive customer satisfaction and loyalty, as well as increase share of wallet. Attendees will learn:

--	How to create robust interaction strategies by injecting business criteria into every customer contact;
--	How to obtain and share actionable customer insight at the point of interaction;
--	How to generate extraordinary ROI by extending existing infrastructure.

    Event Details and Registration

    The free Webinar "Increasing Organic Growth in Retail Finance" will take place Thursday, February 24th, 2005, at 11 am PT / 1 pm CT / 2 pm ET. To register, please visit: www.marketingpower.com/webcast2-24.

    About Epiphany

    Epiphany(R) provides CRM software solutions that increase profitability at the largest consumer-oriented companies by making every customer interaction intelligent. With over 475 customers -- including nearly 35 percent of the Fortune 100 -- Epiphany powers deep customer insights and optimizes each relationship from both a revenue generation and customer retention viewpoint. Built on the industry's most advanced, service-oriented architecture, Epiphany software solutions address problems that span business silos, departmental functions and geographic locations, and result in rapid, measurable ROI. With a suite of blended marketing, sales and service solutions, Epiphany enables global organizations to align touchpoints, processes and technologies around the most valuable enterprise asset - the customer. With worldwide headquarters in San Mateo, CA, Epiphany serves customers in more than 40 countries worldwide. For more information please visit www.epiphany.com.

    Safe Harbor Statement

    This press release contains forward-looking statements relating to future results that may be achieved by customers using the Epiphany E6 software product and future sales opportunities. Actual results could differ materially from such forward-looking statements. Factors that could cause actual results to differ materially from the forward-looking statements include customers' individual purchasing decisions, competition and the introduction of new products and services by competitors, our ability to hire and retain qualified personnel, and general economic conditions. These factors and others are described in more detail in Epiphany's public reports filed with the Securities and Exchange Commission, such as those discussed in the "Risk Factors" section included in the Epiphany's Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and in the Epiphany's prior press releases. Epiphany assumes no duty to update any statements made in this press release.

    Epiphany and the Epiphany logo are registered trademarks of Epiphany, Inc in the United States and other jurisdictions. All other trademarks are the property of their respective owners.

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CONTACT: Epiphany, Inc. Gordon Evans, 650-356-3842 gevans@epiphany.com or Access Communications Cassie Divine, 415-844-6248 cdivine@accesspr.com

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: ADVERTISING/MARKETING BANKING RETAIL SOFTWARE PRODUCT SOURCE: Epiphany, Inc.

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