31.07.2007 10:00:00
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Avenue A / Razorfish Announces Search Technology to Efficiently Crawl and Diagnose Web Site Performance
Avenue A | Razorfish (NASDAQ:AQNT), one of
the largest interactive services firms in the world, today announced
Super-intelligent Link Crawler™ (SiLC), a
proprietary tool that crawls within web sites to detect errors such as
broken links and "404 Error Messages”
that alert users the web page isn’t loading.
The tool analyzes why errors occur and can benchmark a web site’s
performance against other competing sites. The agency has combined the
tool with its search engine optimization (SEO) and web design expertise
to improve search rankings and usability for major brands like U.S.
News & World Report. U.S. News & World Report (www.usnews.com)
recently redesigned its web site to grow traffic within its education,
health, money and news sections and to improve its search capability
within the site. After running SiLC, Avenue A |
Razorfish discovered search engines were not ranking many of its web
pages because they were viewing pages as duplicate content. For
instance, U.S. News & World Report created the main content
of a health page article, as well as a ‘printer
friendly’ version. The web crawlers were
tracking both and consequently not ranking the pages in search
engine results. Within two months of the U.S. News & World Report
relaunch, organic visits increased by 24 percent compared to the same
period in 2006. In addition, organic visits from Google increased by 45
percent compared to 2006.
"Avenue A |
Razorfish’s SiLC technology was able to
quickly and efficiently identify elements of our site that were impeding
us from maximizing our search engine visibility,”
said Jennifer Simonds, Director of Online Marketing from U.S. News &
World Report. "Previously it was a manual
process that would have taken us months to complete. Instead, we were
able to see significant increases in search engine performance in less
than three months. By following their recommendations around social
tagging and optimizing our news feed, traffic substantially increased
from these channels by more than 500 percent.”
Commented William Flaiz, vice president, Search Engine Optimization
(SEO) and Web Analytics for Avenue A |
Razorfish, ”SiLC is like a Swiss Army Knife
that serves many purposes beyond web crawling. It is different than
other web crawlers because it can intelligently process why certain web
pages aren’t performing well and integrate
with other SEO tools to improve efficiencies not only within a web site,
but to other linked Web sites, portals and blogs.”
SiLC joins the growing list of SEO tools from Avenue A |
Razorfish, including SEOsource™, the agency’s
proprietary SEO technology that provides SEO Engineers with full
diagnostics to efficiently measure and determine how well a web site is
performing and SEOdirect™, a proprietary feed
management technology that optimizes and manages search results within
major travel, entertainment, news and real estate web sites. All three
SEO tools are available immediately to all Avenue A |
Razorfish customers globally. Prices vary based on customization and
level of analysis.
About Avenue A | Razorfish
Avenue A | Razorfish is one of the largest
interactive marketing and technology services agencies in the world. The
company helps industry leaders such as Kraft, The New York Times and
Starwood Hotels use digital channels to acquire and service customers.
Avenue A | Razorfish's full suite of digital
offerings includes online advertising, Web site design and development,
email and search engine marketing, emerging media strategies, and
enterprise portal development. Its award-winning client teams have a
great understanding of customer needs and provide solutions through
distinct business disciplines, which include: analytics, strategy,
technology, media, creative design and user experience. An operating
unit of Seattle-based aQuantive, Inc. (NASDAQ:AQNT), Avenue A |
Razorfish has offices in markets across the United States, and global
operations in Australia, China, France, Germany, Japan and the United
Kingdom. Please visit www.avenuea-razorfish.com
for more information.
In the company name Avenue A | Razorfish
noted in this news release, a pipe symbol appears between Avenue A and
Razorfish. This symbol may not appear properly in some systems.
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