02.12.2008 17:03:00

bebe stores, inc. Launches Lingerie Collection Designed by Pussycat Dolls Creator Robin Antin

bebe stores, inc. (Nasdaq:BEBE) announced today that they have partnered with pop music group sensation the Pussycat Dolls to launch ‘Pussycat Dolls Shhh…by Robin Antin’ the group’s first lingerie line. The premiere collection is hitting select bebe stores this week. Additionally, the collection will be sold on bebe.com.

Designed by Pussycat Dolls creator Robin Antin, Shhh… was inspired by the original stage show costumes and styling of the Pussycat Dolls modern burlesque troupe. As Robin puts it, "I really went back to our roots, went back to our costumes from our original shows. The words for me on this collection are flirtatious, fashion and fun! Inside every woman lives a Pussycat Doll.”

The line features nautical looks, animal print, rock-and-roll styles and frills. It covers every cut from boy shorts to micro-minis to delicate tops and bottoms. "Inspiration for the line came from pin-up girls, all types of music, and the sailor girl style,” Antin says.

Greg Scott, bebe’s Chief Executive Officer comments, "The Pussycat Dolls are known globally for their bold lyrics and chic style that personifies a sexy, self-assured and independent spirit – a perfect complement to our bebe brand.”

Robin Antin, creator of the Pussycat Dolls, has also founded multiple Pussycat Dolls Lounge locations including the original lounge in Las Vegas and newly opened Pussycat Dolls lounge in Los Angeles. Antin is also a choreographer, music video director, actress, clothing designer and entrepreneur. She has worked with Paris Hilton, Pink, The Offspring, No Doubt and has choreographed numerous dance ensembles in major films.

bebe stores, inc. designs, develops and produces a distinctive line of contemporary women’s apparel and accessories, which it markets under the bebe, BEBE SPORT, bbsp, and 2b bebe brand names. bebe currently operates 311 stores, of which 215 are bebe stores, 31 are 2b bebe stores, 64 are BEBE SPORT stores and 1 is a bebe accessories store. These stores are located in the United States, U.S. Virgin Islands, Puerto Rico and Canada. In addition, there is an online store at www.bebe.com.

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