BizRocket.com Enters Discussions to Acquire Successful Email Marketing Firm

BizRocket.com, Inc. (Pink Sheets: BZRT) announces today that it has entered discussions with a thriving U.S. based email marketing firm currently servicing corporate clients in the hospitality, health & beauty, retail, automotive, medical, non-profit and professional services industries, among others. The firm currently has revenues of approximately $1.0 Million with approx. 40% restated EBITDA

Services the company currently provides are database management, contact lists, company updates, e-flyers, advertising campaigns, announcements and more. BizRocket.com executives have begun preliminary discussions with the entity toward a win-win, in line with BizRocket’s business plan to expand its brand across a wide variety of models in the internet realm.

BZRT CEO, Bob Williams, states, "an acquisition like this would be of great benefit to the company and its shareholders and we’re pleased to be engaged in talking points toward an acquisition we feel would provide enormous growth potential for our company, in addition to a substantial additional revenue stream.”

He continues, "In addition, it would give us access to opt-in lists which could be used effectively for several cross-marketing opportunities such as attracting a well-targeted customer base for the company’s social networking wunderkind, KidzRocket.com, an FBL (facebook-like) site for pre-teens with social networking, activities and more, with peace of mind for parents thanks to a revolutionary IP owned by BizRocket.com providing a filter which protects kids while they interact on the web.”

BizRocket.com also provides some important statistics for shareholders regarding the prospective acquisition:

Email marketing is the top area of investment growth among marketers and business leaders (65%) for 2011, followed by social media marketing (57%) and search marketing (41%). - StrongMail (2010)

Email-list.com, an industry leader, states that ROI of email marketing is over $583 billion which is considered bigger than Microsoft’s market value. Total revenue from email marketing is sufficient to compensate the entire US National Debt.

They further state that email marketing is as effective as ever and there remains no legitimate reason to neglect it. Over the years, some of the top market research agencies such as Forbes, Exact Target, Aberdeen Research, Direct Marketing Association, GI Insight etc. have been closely monitoring the movements of email users and they indicate that sending messages directly to customers’ inbox is as effective and relevant as ever.

A recent report published by Exact Target under the title Subscribers Fans and Followers reveals that as much as 93 percent consumers are willingly receiving messages from companies. Moreover, as the report further suggests, 58 percent people begin their life by opening their inboxes every day.

While Facebook and Twitter posts have short life spans, there is a great deal chance for consumers to use email and therefore read the marketing messages. The research further reveals that 83 percent of consumers cast a glance at the messages receive in their inboxes. This makes marketing messages highly likely to be opened.

Exact Target further reveals that email messages are far more likely to reach mobile users than other marketing outreaches. As much as 28 percent of non-Smartphone users admitted to check their emails at least twice a day. On the other hand, up to 45 percent of Smartphone users open their inbox several times a day.

Details to come on this and other company benchmarks in the coming days.

Check out BizRocket’s KidzRocket.com: invented to meet the national challenge to help protect children from Internet predators, cyberbullying, and various inappropriate Internet related content. KidzRocket.com complies with the Children Online Privacy Protection Act - FTC (COPPA). KidzRocket.com is a subsidiary of BizRocket.com, Inc. (Pink Sheets: BZRT)

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