10.09.2007 12:00:00
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BNET.com Launches New Business Video Channel
BNET.com, a division of CNET Networks (NASDAQ:CNET) (http://www.cnetnetworks.com),
today launched BNET Video, a first-of-its-kind broadband channel
containing content specifically tailored to the issues facing business
managers and professionals in today’s
corporate landscape.
At launch, the original content lineup includes feature videos designed
to complement and further expand on BNET’s
core editorial content, a daily interview show named "Dog
and Pony,” that highlights emerging and
innovative business ideas, and Business Book Briefs, a segment in which
prominent business authors explain the core ideas behind their books.
"There’s a real gap
between the content that business users want and need versus the content
that’s available, regardless of the format,”
said Stephen Howard-Sarin, vice president of business brands for CNET
Networks. "Frankly, most of the business
content that’s available on the Web is
low-quality or it imitates the dry talking head format of Sunday morning
newscasts. We think we can change that with BNET Video.”
Though much of the video will be original, first-run content, BNET has
sought out the best of existing business video content on the web and
signed several distribution deals with content providers to syndicate
their business video. One such arrangement will allow BNET to deliver
interviews in the Selling Power series, featuring thought leaders
and best practices for sales management.
About BNET.com
BNET.com helps business managers and professionals successfully navigate
the corporate landscape through practical and actionable content
addressing the workplace issues and situations they face. BNET is a
property of CNET Networks, Inc.
About CNET Networks
CNET Networks, Inc. (Nasdaq:CNET) (www.cnetnetworks.com)
is an interactive media company that builds brands for people and the
things they are passionate about, such as gaming, music, entertainment,
technology, business, food, and parenting. The Company's leading brands
include CNET, GameSpot, TV.com, MP3.com, CHOW, UrbanBaby, ZDNet and
TechRepublic. Founded in 1992, CNET Networks has a strong presence in
the US, Asia and Europe.
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