Borland Names Godfrey Q and Partners Agency of Record for Global Softw

    Business Editors/High-Tech Writers

    SCOTTS VALLEY, Calif.--(BUSINESS WIRE)--May 6, 2005--Borland Software Corporation (Nasdaq:BORL), a global leader for Software Delivery Optimization solutions, today announced they have named Godfrey Q and Partners as agency of record for its creative and media duties.
    "We conducted a review of several agencies for our Software Delivery Optimization messaging plan. Throughout the process, it was clear that Godfrey Q and Partners' focus and technology experience aligned well with our objectives," said Rick Jackson, chief marketing officer at Borland. "With Software Delivery Optimization, we have a lot to tell the world, and we expect Godfrey Q and Partners will be instrumental in helping us do so."
    Software Delivery Optimization is the transformation of software development form a series of independent activities into a managed business process. Borland provides the software and services to align the people, process and technology required to maximize the business value of software.
    "Very few companies in the technology landscape have endured for more than 20 years, as Borland has, and even fewer have developed a strong reputation for technology excellence and innovation," said Patrick Godfrey, managing partner of Godfrey Q and Partners. "It's very exciting to be a part of this next phase for a brand that means so much to so many."
    "Making great software is a lot like making great advertising: it's a unique hybrid of creativity and process," said Brian "Q" Quennell, managing partner and creative director of Godfrey Q and Partners. "Because Borland has its roots and experience in the developer community, it's in a good position to help invigorate and improve the process of software development and delivery."
    The global Software Delivery Optimization campaign was launched in February and will be seen extensively in online, trade and business press throughout 2005.

    About Borland

    Founded in 1983, Borland Software Corporation (Nasdaq:BORL) is a global leader in platform independent solutions for software delivery optimization. The company provides the software and services that align the teams, technology and processes required to maximize the business value of software. To learn more about delivering quality software, on time and within budget, visit: http://www.borland.com.

    About Godfrey Q and Partners

    Founded in 2003, Godfrey Q and Partners is an independent San Francisco advertising agency focused solely on the needs of technology marketers. The agency brings award-winning creative, strategic intelligence and global reach to technology companies of all sizes. Visit: http://www.gqpsf.com.

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CONTACT: Borland Software Corporation Christy Barsotti, 408-863-2965 Christy.Barsotti@borland.com or Godfrey Q and Partners Patrick Godfrey, 415-986-2870 Patrick@gqpsf.com

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: ADVERTISING/MARKETING SOFTWARE MARKETING AGREEMENTS SOURCE: Borland Software Corporation

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