Brady's PDC Names Robert Case New Company President

(RTTNews) - Innovative identification solutions company PDC, which was acquired by Brady Corp. (BRC) in 2012, announced Tuesday that it has appointed Robert Case as its new company president. PDC's former president, Tracey Carpentier, announced her retirement in July.

The company noted that Case will be responsible for expanding its leadership position by growing overall revenue, enhancing the customer experience for the company's multiple identification markets including healthcare, leisure & entertainment and law enforcement, and driving the development of new and innovative products.

In his previous role as vice president of worldwide marketing and sales, he was instrumental in acquiring and integrating multiple companies including TimeMed and The St. John Companies.

Prior to joining PDC, Case served more than 20 years in positions of increasing responsibility including executive roles in both sales and marketing at Johnson & Johnson, for the pharmaceutical and medical device divisions of the company.

Case said, "This is a dynamic time for healthcare. The industry is experiencing significant changes that require meaningful product innovation and top-level talent to offer an unparalleled customer experience."