10.11.2010 13:30:00
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BRAVADA Looks to Continue Expansion of BRAVADA Women’s Athletica Stores in Los Angeles Given an Extremely Favorable Lease Environment
BRAVADA International Ltd. (www.BravadaWomen.com) (Pink Sheets:MFLI) announced today that it is looking to continue the expansion of its BRAVADA Women’s Athletica stores in Los Angeles given an extremely favorable leasing environment. BRAVADA is continuing to analyze a store location that would enhance its presence in the Beverly Hills/West Hollywood area with a second BRAVADA Women’s Athletica location; it currently has a location at 322 S Robertson Blvd. This would allow for increased marketing opportunities and community participation in the area and grow its awareness as a leading retailer of women’s yoga clothes and activewear apparel.
One offer presented to BRAVADA in this current leasing climate allows for 6 months free rent to establish the location, after which time BRAVADA would assess sales results and decide at that time whether to enter into an actual lease. Store opening costs are minimal as BRAVADA currently possesses near sufficient inventory for an additional location. No final decision has been made on a second location in Los Angeles. BRAVADA is also working on its Calgary, Canada location as previously disclosed.
BRAVADA seeks to implement a large scale expansion for 2011 which includes additional corporate store locations, franchise stores, a BRAVADA wholesale program for third party retailers and its ongoing internet strategy. BRAVADA has had interest from groups/individuals in multiple countries including Great Britain, Australia, Canada, United States and Aruba and has a growing list of retailers interested in carrying BRAVADA branded women’s workout clothes and fashion activewear . BRAVADA will provide investors additional details of its 2011 expansion plans in a conference call and press release in the near future.
BRAVADA International operates BRAVADA Women’s Athletica, its brick and mortar retail store for its women’s activewear and fashion athletic apparel, BravadaWomen.com, its online retail mall, and WomensAthletica.com, its premium women’s lifestyle, health and fitness Ezine and Blog.
www.BravadaLtd.com
www.BravadaWomen.com
www.WomensAthletica.com
This news release may contain statements about future expectations, plans, prospects or performance of BRAVADA International Ltd. that constitute forward-looking statements for purposes of the safe harbor Provisions under the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by phrases such as BRAVADA or its management "believes," "intends,” "expects," "anticipates," "foresees," "forecasts," "estimates" or other words or phrases of similar import. Similarly, statements herein that describe the Company's business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.
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