BRC Selects IFS Applications 9 to Consolidate Operations and Support Expansion Plans

Leading industrial manufacturer in the Middle East selects IFS Applications to gain holistic view and align business processes with integrated enterprise software to support expansion plans.

IFS (http://www.ifsworld.com/)(STO:IFSA)(STO:IFSB), the global enterprise applications company, today announced that fast-growing Kingdom of Saudi Arabia steel manufacturer BRC Industrial (http://media.ne.cision.com/l/spjyahjq/www.brc.com.sa/steel/about.html) will implement IFS Applications™ 9 (http://media.ne.cision.com/l/spjyahjq/www.ifsworld.com/en/solutions/ifs-applications/ifs-applications-9/) as its single-instance ERP system to enable real-time business decision-making. BRC will gain a holistic view of all of its operations and increase its competitive advantage to support its growth.

Together with services partner Envecon, BRC will implement IFS Applications as an integrated enterprise resource planning (ERP) solution for their manufacturing operations, including supporting core business processes of financials and reporting, maintenance, human resources, payroll and customer relationship management (CRM).

By replacing its existing and outdated system with a modern, easy-to-use ERP solution that is easily configured to present the right information to different users, BRC will be able to capture and act on business information in real time.

"We selected IFS Applications to consolidate operations, optimize workflows and empower staff with a highly usable ERP system that will support the complete manufacturing lifecycle both today and in the future as our business needs evolve. In today’s highly volatile steel market, it is imperative for BRC to have up to date and accurate information to make strategic business decisions,” said Ferhad Kahn, Interim Chief Executive Officer, BRC Industrial.

After an extensive ERP evaluation process, BRC selected IFS because of the flexibility and usability of IFS Applications and its IFS Lobby, the solution’s configurable and role-based dashboard environment. Another key consideration was IFS’s proven track record of delivering successful implementations within the region, recently signing AIC Steel and Alyaf also in the Kingdom of Saudi Arabia.

Ferhad Kahn added, "With the added functionality of IFS’s embedded CRM, document management and payroll in a single integrated application, we can better support our customers from inception through to providing regular status updates. Furthermore, we will improve productivity and reduce our operating costs by adding an integrated maintenance solution to improve the accuracy of information collected and prevent equipment malfunctions ensuring that we are operating at full capacity.”

IFS Middle East, South Asia & Africa managing director Ian Fleming added, "As an innovative provider of agile ERP solutions, IFS has experienced recent success in the region by focusing on high-growth, asset-intensive and project-based industries, signing several new deals in the last six months. We are excited to be working with BRC to help consolidate their operations, improve workflows and support their expansion plans.”

Learn more about how IFS supports industrial manufacturing companies here: http://www.ifsworld.com/en/industries/industrial-manufacturing/

About BRC Industrial

BRC Industrial (Saudi) Ltd. Was established in 1974, and since this year it has manufactured and traded in metallurgical products, resulting in the company's continuous growth. BRC established itself as a leading manufacturer in Welded Wire Mesh, Cut and Bend , Reinforcement Products, Chain Link Fences , Welded Fences, Highway Fences, Concertina Barbed Tapes, Barbed Wires, Gates, PVC Wires, Gabion Boxes, Gabion Mattresses and Netting. www.brc.com.sa/

About IFS

IFS (http://www.ifsworld.com/en/)™ is a globally recognized leader in developing and delivering enterprise software for enterprise resource planning (ERP), enterprise asset management (EAM) and enterprise service management (ESM). IFS brings customers in targeted sectors closer to their business, helps them be more agile and enables them to profit from change. IFS is a public company (XSTO: IFS) founded in 1983 and currently has over 2,700 employees. IFS supports more than 2,400 customers worldwide from its network of local offices and through a growing ecosystem of partners. For more information visit: www.ifsworld.com.

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