Build-A-Bear Workshop(R) Featured in McDonald's(R) Happy Meal(R) and Mighty Kids Meals; ''Summer of Happy Meal Fun'' Series Includes First-Ever Plush Collection with Removable Clothing

"We are beary excited to be a part of McDonald's summer HappyMeals," said Maxine Clark, Build-A-Bear Workshop Founder and ChiefExecutive Bear. "We look forward to reaching new Guests and sharingthe Build-A-Bear Workshop interactive experience with kids andfamilies."

During the program, Guests will have the opportunity to collect 16different Build-A-Bear Workshop mini stuffed animal friends,showcasing four new friends each week. Each of the furry friends comescomplete with a Build-A-Bear Workshop trademark heart inside and oneof two different outfits, ranging from ballerinas and cheerleaders tofirefighters and soccer players - a perfect furry friend to enhancesummertime fun.

"McDonald's is proud to partner with Build-A-Bear Workshop for its'Summer of Happy Meal Fun' line-up," said Kathy Pyle, director, kidsand family marketing, McDonald's USA, LLC. "Together with Build-A-BearWorkshop, we're able to take the toy experience to a whole new level,offering kids and families endless opportunities for playtime fun."

Build-A-Bear Workshop mini stuffed animal friends will beavailable at participating restaurants while supplies last.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offersan interactive make-your-own stuffed animal retail-entertainmentexperience. Founded in St. Louis in 1997, the company currentlyoperates more than 240 stores in the United States, Canada and theUnited Kingdom. The addition of franchise stores in Europe, Asia andAustralia make Build-A-Bear Workshop the leader in interactive retail.In November 2004, the company expanded the make-your-own concept fromstuffed animals to dolls with the opening of its first friends 2Bmade(R) stores, where Guests can make their own doll friends. In April2006, Build-A-Bear Workshop acquired The Bear Factory, a U.K.-basedstuffed animal retailer, and Amsbra, Ltd., the company's franchisee inthe U.K., adding company-owned stores in the United Kingdom andIreland. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of$362 million in fiscal 2005. For more information, call 888.560.BEAR(2327) or visit the company's award-winning Web sites atwww.buildabear.com and www.friends2Bmade.com.

About McDonald's

McDonald's USA, LLC, is the leading foodservice provider in theUnited States serving a variety of wholesome foods made from qualityingredients to millions of customers every day. More than 80 percentof McDonald's 13,700 U.S. restaurants are independently owned andoperated by local franchisees. For more information about McDonald'svisit www.mcdonalds.com.