05.09.2006 12:01:00
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Callaway Golf Apparel Announces Release of Its Expanded Technical Performance Offering for Spring 2007
Ashworth, Inc. (NASDAQ:ASHW), a leading designer of golf-inspiredlifestyle sportswear, today announced the Spring 2007 debut of anexciting array of new product releases for Callaway Golf apparel. TheTour Authentic(TM) bottoms program and the X-Series(TM) PerformanceCenter will be presented to the golf industry, including leading PGAgolf professionals throughout the U.S., with first product deliveriesarriving in stores by December 2006.
The New Tour Authentic(TM) Pant and Short
Introducing the next generation of core-spun technology ...Callaway Golf apparel is proud to present the Tour Authentic pant andshort for Spring 2007. The Tour Authentic bottoms program will beannounced to over 3,500 select accounts throughout the U.S. in acustom Callaway Golf mailer providing product information and anactual fabric swatch attached to the inside of the mailer. "Theinnovation is in the performance of the fabric combined with luxuriouscomfort. We felt it was important and unique to include a fabricswatch in the mailer, so each recipient can have the opportunity toexperience the texture, weight and finish of this amazing new bottomsfabrication. The higher-end market is clearly missing a luxuryperformance bottom that better clubs and resorts can offer with thefine knitwear they currently offer to their members and guests," saidGary Sims, EVP Sales & Marketing.
Steve Pena, VP of Design for Callaway Golf apparel, commented,"This is the next generation of the famous Callaway Golf pant that ourcustomers have been asking for. Our new and revolutionary TourAuthentic bottoms category creates an entirely new level of 'comfortperformance' in pants and shorts for those who demand the best, on andoff the course. Utilizing a high-tech manufacturing process that wrapsa 100% long staple cotton fiber around a high performance micro-fiberpolyester core, this fabrication has all of the great characteristicsof a synthetic but retains all of the comfort of 100% cotton. Theadded ingredient is a touch of spandex that gives the garment the true'comfort performance' feature. The fabric resists shrinkage, naturallyretains its shape, provides stretch versatility and gives the wearer abottom that is truly easy-care ... the perfect traveler's pant."
The X-Series(TM) Performance Center
In June 2006, the Callaway Golf Company unveiled the exciting newEly Callaway Performance Center. The state-of-the-art golf researchand fitting facility is named after Callaway Golf's late founder andwill carry on his passionate pursuit of technological breakthroughs inthe design, creation and custom fitting of golf clubs and golf ballsfor golfers of all skill levels.
In the Spring of 2007, Callaway Golf apparel will expand itscurrent X-Series offering under the new Callaway Golf PerformanceCenter umbrella. "This is a great way to bring together theoutstanding breakthroughs in hard goods innovation with theadvancements of the highly technical X-Series performance apparelline. The X-Series Performance Center line focuses solely on productsthat are designed and engineered with the core golfer in mind forprotection against all elements. The design direction is intended tobe ageless. Customers from 18 yrs. to 65 yrs. old are particularlyenthusiastic about X-Series," commented Steve Pena.
The Performance Center currently consists of four main productcategories within the X-Series performance umbrella, each offered inan extensive array of colors and styles:
DRYSPORT(R)
A unique 3-in-1-moisture management system: Moisture Wicking, UPF 15+,
Anti-Microbial, Comfort Performance
WARMSPORT(R)
Thermal Regulating System: Thermal Insulating, Quick Dry, Breathable,
and Flexible
WINDSPORT(R)
Wind Shell Protection: Wind Resistant, Lightweight, Water Resistant,
Quick Dry
WATERPROOF
Complete Rain Protection: 100% Waterproof, Breathable, Windproof,
Lightweight
RAINSPORT
Introducing in Fall 2007
The Tour Authentic bottoms program and the X-Series PerformanceCenter will be promoted to consumers in the Spring of 2007 throughnational print advertising and related in-store promotions.
Ashworth, Inc. is a designer of men's and women's golf-inspiredlifestyle sportswear distributed domestically and internationally ingolf pro shops, resorts, upscale department and specialty stores andto corporate customers. Ashworth products include three main brandextensions. Ashworth Collection(TM) is a range of upscale sportsweardesigned to be worn on and off course. Ashworth Authentics(TM)showcases popular items from the Ashworth line. Ashworth WeatherSystems(R) and AWS(TM) utilize technology to create a balance betweenfashion and function in a variety of climatic conditions. CallawayGolf is a trademark of Callaway Golf Company. Ashworth, Inc., 2765Loker Avenue West, Carlsbad, CA 92008, is an Official Licensee ofCallaway Golf Company.
In July 2004, Ashworth, Inc. acquired Gekko Brands, LLC ("Gekko"),a leading designer, producer and distributor of headwear and apparelunder The Game and Kudzu(R) brands. This strategic acquisitionprovides opportunity for additional growth in three new, qualitychannels of distribution for the Ashworth(R) and Callaway Golf apparelbrands as well as further growth from The Game and Kudzu brands' salesinto the Company's three traditional distribution channels. The Gamebrand products are marketed primarily under licenses to over 1,000colleges and universities, as well as to the PGA TOUR, resorts,entertainment complexes and sporting goods dealers that serve the highschool and college markets. The Game brand is one of the leadingheadwear brands in the College/Bookstore distribution channel. TheKudzu brand products are sold into the NASCAR/racing markets andthrough outdoor sports distribution channels, including fishing andhunting.
To learn more, please visit our Web site at www.ashworthinc.com.
This press release contains forward-looking statements related tothe Company's market position, finances, operating results, marketingand business plans and strategies within the meaning of Section 27A ofthe Securities Act and Section 21E of the Securities Exchange Act of1934, as amended. Readers are cautioned not to place undue reliance onthese forward-looking statements, which speak only as of the datehereof. The Company undertakes no obligation to update anyforward-looking statements, whether as a result of new information,changed circumstances or unanticipated events unless required by law.These statements involve risks and uncertainties that could causeactual results to differ materially from those projected. These risksinclude the identification and evaluation of strategic alternatives,timely development and acceptance of new products, as well asstrategic alliances, the integration of the Company's acquisition ofGekko Brands LLC, the impact of competitive products and pricing, thesuccess of the Callaway Golf apparel product line, the preliminarynature of bookings information, the ongoing risk of excess or obsoleteinventory, the potential inadequacy of booked reserves, the successfuloperation of the new distribution facility in Oceanside, CA, and otherrisks described in Ashworth, Inc.'s SEC reports, including the annualreport on Form 10-K for the year ended October 31, 2005, quarterlyreports on Form 10-Q filed thereafter and amendments to any of theforegoing reports, including the Form 10-K/A for the year endedOctober 31, 2005.
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