04.04.2008 13:11:00
|
Campaign for the Partnership for a Drug-Free New Jersey Goes Digital on Clear Channel Outdoor
Clear Channel Outdoor’s New York division
today announced at a local press event the launch of the first digital
billboard network in Northern New Jersey. The network, which debuted on
March 3, 2008, currently consists of three digital bulletins on major
thoroughfares in New Jersey: I-95, south of Paterson Plank Road, I-80,
west of Exit 58, and I-78, east of the Garden State Parkway. These units
represent the first installation of the new LED technology in the
creation of a digital network that is designed to deliver general market
coverage for local area advertisers. In addition to these three
billboards, the company will add two additional locations to maximize
the effectiveness and reach of the content carried on the displays.
Digital billboards display static messages that resemble standard
painted/printed billboards when viewed. However, the new digital outdoor
network allows advertisers the flexibility to remotely change their
message as many times as needed to adapt to market conditions and
without any production or shipping charges associated with the
traditional billboard application. Kicking off with public service
announcements for the first month, Clear Channel Outdoor’s
digital billboard network in Northern New Jersey is currently running a
campaign to raise awareness for the Partnership for a Drug-Free New
Jersey’s focus on prescription drug abuse in
the state of New Jersey.
"The Partnership For A Drug-Free New Jersey
has developed a multi media campaign to alert New Jersey families of the
alarming rise in the abuse of prescription drugs by young people,”
said Angelo M. Valente, executive director, PDFNJ. "Clear
Channel Outdoor’s digital network is the
perfect platform upon which to launch this important statewide effort.”
Advertising on the digital network is displayed simultaneously on each
display and typically consists of an eight-second spot that runs every
64 seconds continuously, 24 hours a day, seven days a week. Advertisers
will be able to deliver real-time information, and have the opportunity
to target and purchase campaigns by day part, location, or geography.
"We are proud to be aiding New Jersey’s
efforts in the fight against drugs,” said
Timothy Kennedy, General Manager of Clear Channel Outdoor, New York,
whose division also includes Northern New Jersey and Southern
Connecticut. "Digital networks bring benefits
to the public as they can instantaneously post Amber Alerts, FBI ‘wanted’
information and emergency messaging such as weather, disaster,
evacuation and traffic announcements.” About Clear Channel Outdoor
Clear Channel Outdoor (NYSE:CCO) is the world’s
largest outdoor advertising company with close to one million displays
in 49 countries across 5 continents. In the United States, the company
operates just under 200,000 advertising displays and has a presence in
49 of the top 50 Designated Market Areas. It also operates airport,
rail, taxi and mall advertising businesses worldwide. Its Spectacolor
(U.S.) and DEFI (international) divisions are the global market leaders
in spectacular sign displays, including in New York’s
Times Square. Clear Channel Adshel is the company's international street
furniture division, which operates over 3,500 municipal advertising
contracts worldwide. Clear Channel Outdoor also operates digital
displays and networks in most of its divisions. More information may be
found by visiting www.clearchanneloutdoor.com Certain statements in this release constitute "forward-looking
statements” within the meaning of the Private
Securities Litigation Reform Act of 1995. Such forward-looking
statements involve known and unknown risks, uncertainties and other
factors which may cause the actual results performance or achievements
of the Company to be materially different from any future results,
performance or achievements expressed or implied by such forward-looking
statements.
![](https://images.finanzen.at/images/unsortiert/wertpapierdepot-absichern-aktienchart-boerse-750493204-260.jpg)
Wenn Sie mehr über das Thema Aktien erfahren wollen, finden Sie in unserem Ratgeber viele interessante Artikel dazu!
Jetzt informieren!
Nachrichten zu Clear Channel Outdoor Holdings Inc.mehr Nachrichten
Keine Nachrichten verfügbar. |