Campbell Soup Company Launches Souper Recipe Contest and Cook-off for Foodservice Professionals

Campbell Soup Company's (NYSE: CPB) North America Foodservice division announced the launch of Campbell's® Souper Recipe Contest and Cook-off in Foodservice. The first-ever operator recipe contest is designed to encourage food service operators to discover how Campbell’s 50-oz. cooking soups can be utilized in their recipes.

"Campbell’s U.S. Soup advertising campaign touts ‘It’s Amazing What Soup Can Do™,’ and this message is equally relevant in Foodservice,” said Erica Wilson, Associate Brand Manager, North America Foodservice, Campbell Soup Company. "Using soup as an ingredient provides flavorful and cost-effective menu solutions to operators for all eating occasions.”

From November 1, 2010 to January 31, 2011, operators have the chance to demonstrate their culinary skills by submitting a flavorful new recipe using 50 oz. Campbell's soups and Swanson® broths. Recipes can be entered in one of the following categories: Breakfast, Brunch/Lunch, Appetizers/Starters or Entrées.

The contest is intended to excite operators about the benefits of using soup as an ingredient while also illustrating how Campbell’s array of 50 oz. soups can help a food service operator control costs. These savings can be achieved by managing labor cost and increasing efficiency in the kitchen. Of course, spectacular and unexpected culinary results will help to differentiate the operator from competitors.

Campbell offers 15 varieties of its condensed and Healthy Request cooking soups and Swanson broths in 50 oz. cans, including Cream of Chicken, Tomato and Healthy Request Cream of Mushroom soups.

A total of four recipes will be selected to compete in the Cook-off on March 31, 2011. A representative for each recipe will be transported to Campbell’s World Headquarters, where they will cook for a panel of judges to win the Grand Prize--their recipe featured on a Campbell’s soup label and the Campbell’s Foodservice website, plus a shopping spree in Campbell’s company store.

For more information, visit www.campbellfoodservice.com/domorewith50oz.

About Campbell Foodservice

Since 1965, Campbell's North America Foodservice division has been a trusted food service partner, committed to providing restaurants, schools and institutions with great-tasting, nutritionally balanced products. These include "Campbell's Healthy Request” soups, "Campbell's Well & Good” soups, "StockPot” soups and sauces, "V8” beverages, "Pace” and "Prego” sauces, and "Pepperidge Farm” snacks.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm," "Arnott's" and "V8." Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor's 500 and the Dow Jones Sustainability Indexes. For more information, visit http://www.campbellsoup.com.