29.07.2013 17:00:00
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Caribou Coffee Addresses Animal Well-Being in Food Offering With Cage-Free Eggs
MINNEAPOLIS, July 29, 2013 /PRNewswire/ -- Caribou Coffee, a brand committed to offering its fans premium food and beverage experiences, is excited to announce that it has taken a step toward addressing animal well-being in its food offering. The coffeehouse retailer recently began serving its most popular signature breakfast sandwich with cage-free eggs. Caribou's Chicken Apple Sausage breakfast sandwich, which represents 20 percent of the company's breakfast sales, is now being served with 100 percent cage-free eggs.
"From our commitment to responsible coffee production practices to our investment in operations that protect our environment, social responsibility is a key tenet of the Caribou Coffee culture. With that, we believe that we can and should ensure the proper treatment of animals throughout our food offering," said Alfredo Martel, senior vice president of marketing and product management. "Making this transition to cage-free eggs is naturally-aligned with our company's core values of providing quality food at reasonable prices. We also know that it is just one step in our larger efforts for more responsible practices, so we look forward to continuing to explore and pursue important initiatives like this one going forward."
The company's recent actions were recognized by The Humane Society of the United States: "We applaud Caribou for its move to use eggs from more humane sources," said Kristie Middleton, food policy manager for the Humane Society of the United States. "The company's leadership in improving the treatment of farm animals within its supply chain is laudable."
To learn more about Caribou Coffee's commitment to corporate social responsibility, please visit the company's annual Do Good report, released today at http://www.cariboucoffee.com/page/1/social-responsibility.jsp.
About Caribou Coffee
Founded in 1992, Caribou Coffee Company is one of the leading branded coffee companies in the United States, with a compelling multi-channel approach to their customers. Based on the number of coffeehouses, Caribou Coffee is the second largest company-operated premium coffeehouse operator in the United States. The Company's coffeehouses aspire to be the community place loved by guests who are provided an extraordinary experience that makes their day better. Caribou Coffee provides the highest quality handcrafted beverages, foods and coffee lifestyle items with a unique blend of expertise, fun and authentic human connection in a comfortable and welcoming coffeehouse environment. In addition, Caribou Coffee's unique coffees are available within grocery stores, mass merchandisers, club stores, office coffee and foodservice providers, hotels, entertainment venues and e-commerce channels. Caribou Coffee is a proud recipient of the Rainforest Alliance Corporate Green Globe Award and is committed to operating practices that promote sustainability and environmental protection. For more information, visit the Caribou Coffee web site at www.cariboucoffee.com.
CONTACT:
Blythe Posner
Ruder Finn, Inc.
(212) 593-6306
posnerb@ruderfinn.com
SOURCE Caribou Coffee
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