22.02.2005 16:08:00
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Charter Adding SORPRESA! to Latino Tier; Targeted Market Launch for In
Business Editors/TV/Cable Writers/Hispanic Editors
ST. LOUIS, Mo. & DALLAS--(BUSINESS WIRE)--Feb. 22, 2005--Charter Communications, Inc. (Nasdaq:CHTR) and SORPRESA! today announced a multi-year carriage agreement to deliver the Hispanic children's network as part of Charter Latino. Charter will begin launching SORPRESA! in targeted markets throughout the next few months.
"We're very pleased to be adding SORPRESA! to our Charter Latino line-up," said Tim Kelly, Charter's Director of Core Video. "We're committed to offering quality in-language Latino programming in markets where we have a good concentration of Spanish-speaking customers. SORPRESA! is an excellent addition to the package we've been assembling."
SORPRESA! targets 6- to 14-year-olds, but also features morning and afternoon programs that are popular with pre-schoolers and evening programs that reach older teens. The network features award-winning programs from top children's producers around the globe, including Mexico, Argentina, Puerto Rico, Spain and Chile.
"One in five kids in the United States is Hispanic, making up the fastest growing segment of the country's youth population," said Christopher Firestone, executive vice president of operations for Firestone Communications and SORPRESA! "SORPRESA! offers them entertainment and education through in-language, in-culture youth-oriented programming."
"We believe SORPRESA! will prove to be very popular with Charter Latino customers."
About Charter Communications
Charter Communications, Inc., a broadband communications company, provides a full range of advanced broadband services to the home, including cable television on an advanced digital video programming platform via Charter Digital(TM) and Charter High-Speed(TM) Internet service. Charter also provides business-to-business video, data and Internet protocol (IP) solutions through Charter Business(TM). Advertising sales and production services are sold under the Charter Media(R) brand. More information about Charter can be found at www.charter.com.
About SORPRESA!
SORPRESA! is a digital cable network with carriage deals in place on Cablevision, Charter, Comcast, Cox, Time Warner Cable, Verizon and the National Cable TV Cooperative. These firm carriage agreements with the nation's top MSOs brings SORPRESA! into America's highest Hispanic population regions including New York, California, Texas, Florida, Arizona, Illinois, and New Jersey, making the channel the premier TV vehicle for advertisers seeking to target Hispanic children. Relevant to the younger Hispanic generation, SORPRESA! and its programming reflect the new Hispanic-American lifestyle, delicately blending culturally appealing educational and entertainment programming into an appealing entertainment destination. Based in Dallas/Fort Worth, SORPRESA! is owned and managed by Firestone Communications, Inc., a privately held media company.
Editor's note: The company name "SORPRESA!" is written with an inverted exclamation mark at the beginning.
--30--EF/da*
CONTACT: Charter Communications Dave Mack, 303-323-1392 dmack@chartercom.com or Trinity PR for SORPRESA! Matt Averitt, 972-788-9456, ext. 303 averitt@trinity-pr.com
KEYWORD: TEXAS MISSOURI ARGENTINA SPAIN CHILE MEXICO INTERNATIONAL LATIN AMERICA EUROPE INDUSTRY KEYWORD: CONSUMER/HOUSEHOLD TELEVISION/RADIO CABLE PRODUCT SOURCE: SORPRESA!
Copyright Business Wire 2005

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