Choice Hotels International Announces Senior Management Promotions and Related Organizational Changes

-- Dan Head to senior vice president, business intelligence and strategy

-- David Pepper to senior vice president, franchise growth and performance

-- Dave Goldberg to senior vice president, brand value

-- Janna Morrison to senior vice president, customer care and technology services

Dan Head, who joined Choice in September 2005 as vice president,corporate and business strategy, has extensive experience in strategicplanning, business process re-engineering and systems integration. Inhis new position as senior vice president, he will lead the company'sefforts to better align its technology and business intelligence withits strategic objectives. Prior to joining Choice, he held positionswith BearingPoint, where he served as managing director, and withArthur Andersen, where he was a partner in the business consultingpractice. A graduate of the College of William and Mary, Head earnedhis MBA from the University of Virginia, Darden Graduate School ofBusiness Administration.

David Pepper previously was senior vice president, franchisedevelopment. In his expanded role as senior vice president, franchisegrowth and performance, Pepper will lead the company's development andfranchise services efforts in order to expand the company's franchisebase and to help the company's hotel owners and operators maximizetheir profitability.

Pepper joined Choice in 2002 as vice president, franchise salesand development for the company's new construction brands. A graduateof Tufts University, he has more than 14 years' experience in hotelfranchising and the hospitality industry. Prior to joining Choice, hespent six years with US Franchise Systems as vice president offranchise sales for Hawthorn Suites and Microtel Inns. He also spentfive years with Holiday Inn Worldwide as a director of franchisesales.

Dave Goldberg previously was senior vice president, brandstrategy. In his expanded role as senior vice president, brand value,Goldberg will oversee the company's procurement services, brandmanagement and product development. He will be focused on developingbrand programs, hotel designs and purchasing solutions designed toincrease the profitability of the company's franchise customers andthe value of Choice's brands.

Goldberg joined Choice in 1999 and has held positions ofincreasing responsibility in the areas of strategy, operationaleffectiveness, treasury and finance, and brand management. He earnedhis M.B.A. from Georgetown University, and prior to joining Choiceserved as a consultant for firms in Washington DC and New York.

In their new positions, Head, Pepper and Goldberg each report toJoe Squeri, executive vice president, operations, and chief financialofficer.

Janna Morrison previously was senior vice president, franchiseservices. In her new position, which elevates the company's focus oncustomer care and the importance of technology to the company'sbusiness, Morrison will have responsibility for Choice's global callcenter operations, including customer care and the ChoicePrivileges(R) service center, as well as Choice's property systemssupport and centralized revenue management. In addition, she willcontinue to be the liaison to Choice's franchise associations.

Morrison has been with Choice since 1987, and has held a varietyof positions in marketing, information systems, property systems andfranchise services. A graduate of Iowa State University, Morrison hascompleted the Advanced Management College at Stanford and executivecourses at Wharton. She is also completing her master's degree inbusiness administration. Prior to joining Choice, she served asregional director of sales for a hotel management company andmarketing director for a 300-room hotel and convention center. In hernew position, she reports to Wayne Wielgus, executive vice presidentand chief marketing officer.

"I firmly believe that Choice has the best management team in theindustry, as well as a business model for growth and profitabilitythat is second to none," said Charles A. Ledsinger, Jr., president andchief executive officer of Choice. "Going forward, the combination ofour performance-driven business strategies, outstanding team ofmanagers and associates, and our new organizational structure willfurther enhance our ability to grow our franchise system by maximizingthe total profitability of our franchisee base and drive beyondfranchisee satisfaction to an incomparable and enviable level offranchisee loyalty."

About Choice Hotels International

Choice Hotels International is one of the world's largest lodgingfranchisors, marketing more than 5,000 hotels open or underdevelopment in more than 40 countries under the Cambria Suites,Clarion, Quality, Comfort Suites, Comfort Inn, Sleep Inn, MainStaySuites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Innbrand names. For more information on Choice, visit the company's website at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Cambria Suites,Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, MainStaySuites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn areproprietary trademarks and service marks of Choice HotelsInternational.

(C) 2005 Choice Hotels International, Inc. All rights reserved.

Certain matters discussed in this press release may constituteforward-looking statements within the meaning of the federalsecurities law. Such statements are based on management's beliefs,assumptions and expectations, which in turn are based on informationcurrently available to management. Actual performance and resultscould differ from those expressed or contemplated by theforward-looking statements due to a number of risks, uncertainties andother factors, many of which are beyond Choice's ability to predict orcontrol. For further information on factors that could impact Choiceand the statements contained herein, we refer you to the filings madeby Choice with the Securities and Exchange Commission, including itsregistration statement on Form S-4 and report on Form 10-K for theyear ended December 31, 2004.