Coca-Cola Announces 'One Brand' Global Marketing Approach

(RTTNews) - At an event in Paris, Coca-Cola Co.'s (KO) Chief Marketing Officer, Marcos de Quinto, revealed a new 'One Brand' global marketing strategy that, for the first time ever, unites Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the iconic Coca-Cola brand positioning in one global creative campaign, "Taste the Feeling."

The company noted that the 'One Brand' Strategy extends the global equityand iconic appeal of original Coca-Cola across the Trademark, uniting the Coca-Cola family under the world's number one beverage brand.

The company said "Taste the Feeling," will roll out at various times across all markets globally in 2016 and will come to life through a number of elements, including 10 Television Commercials, 100+ Campaign Images.