Coca-Cola FEMSA, S.A. de C.V. Fourth Quarter and Full Year 2004 Earnin

    Business Editors

    MEXICO CITY--(BUSINESS WIRE)--Jan. 28, 2005--Coca-Cola FEMSA, S.A. de C.V.(NYSE: KOF)(BMV: KOFL) the largest Coca-Cola bottler in Latin America and second largest Coca-Cola bottler in the world, invites you to participate in its conference call, including a question-and-answer session, to discuss Fourth Quarter and Full year 2004 results.
    The call will be held on Friday, February 25 2005 at 11:00 A.M. Eastern Time (10:00 A.M. Mexico City Time)
    The call will be conducted by Mr. Hector Trevino, Chief Financial Officer and, Mr. Alfredo Fernandez, Head of Investor Relations
    Coca-Cola FEMSA's 4th Quarter and Full year 2004 financial results, will be released on February 25, 2005, before the market opens.

To participate in the conference call please dial:

Domestic: 800-599-9829 International: 617-847-8703
    Alternatively, participants can log into http://www.coca-colafemsa.com for a live audio webcast of the conference call.
    If you are unable to participate live, an instant replay of the conference call will be available through March 8, 2005. To listen to the replay please dial: Domestic: 888- 286- 8010 or International: 617-801-6888. Passcode: 98344233.
    Coca-Cola FEMSA, S.A. de C.V. produces Coca-Cola, Sprite, Fanta, Lift and other trademark beverages of The Coca- Cola Company in Mexico (a substantial part of central Mexico, including Mexico City and Southeast of Mexico), Guatemala (Guatemala City and surrounding areas), Nicaragua (nationwide), Costa Rica (nationwide), Panama (nationwide), Colombia (most of the country), Venezuela (nationwide), Brazil (greater Sao Paulo, Campinas, Santos, the state of Mato Grosso do Sul and part of the state of Goias) and Argentina (Gran Buenos Aires), along with bottled water, beer and other beverages in some of these territories.

--30--AB/cg*

CONTACT: Coca-Cola FEMSA S.A. de C.V. Alfredo Fernandez, 5255 5081 5121 / 5120 www.cocacola-femsa.com.mx

KEYWORD: MEXICO INTERNATIONAL LATIN AMERICA INDUSTRY KEYWORD: FOODS/BEVERAGES RETAIL CONFERENCE CALLS EARNINGS SOURCE: Coca-Cola FEMSA, S.A. de C.V.

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