Constant Contact Launches One-Click Tools to Track the Social Reach of Email Campaigns

Constant Contact^®, Inc. (Nasdaq: CTCT) has integrated new features into its email marketing tool that allow customers to easily track and monitor their social media marketing reach. Social Stats™ gives customers a quick, clear snapshot of where their emails have been shared socially, with what frequency, and to what degree of success — taking the guesswork out of social media marketing. Social Stats tracks Facebook® Likes and Shares, Twitter™ tweets, and LinkedIn posts — along with the number of additional email page views generated through social media channels — to help small businesses determine campaign value, reach, and effectiveness with a single click.

"One of the biggest pain points for small businesses is how to easily monitor the reach and effectiveness of social media marketing," said Mark Schmulen, general manager of social media for Constant Contact. "They have questions about which social sites are best for their business, how many people are sharing their emails, and whether their content resonates. Social Stats from Constant Contact provides the answers in one click."

Part of Constant Contact's integrated small business marketing tool set, Social Stats gives small businesses easy access to social media analytics right from their email details page, with an easy-to-read, graphical breakdown that shows how much "buzz" their email campaigns are generating on social sharing sites. After sending an email campaign, Constant Contact customers simply go to their email details page to view their new social share data, along with their existing email open rate and click-through data.

"The addition of Social Stats makes Constant Contact the only email marketing provider to offer a truly comprehensive set of social media monitoring tools designed especially for small businesses," said Schmulen. "Using Constant Contact tools, our customers and their subscribers can easily share campaigns through social channels. Now, we're also making it easy for them to track and evaluate their campaign reach through social media channels."

Constant Contact's all-in-one Social Stats features are available today to customers. Small businesses and nonprofit organizations interested in "test driving" the features can sign up for a free 60-day product trial.

Constant Contact also announced that it has added two new features to NutshellMail, its free social media monitoring tool, that make it easier for small businesses to connect with friends, fans, and customers through social media.

• NutshellMail for Facebook Pages: Users can now monitor their business-specific Facebook Pages separately from their personal pages within their NutshellMail account. In addition, users can keep track of key metrics from their Facebook Pages, such as page views, new "Likes," comments, and wall posts.
• YouTube^® Channel Monitoring: Users can now sync their YouTube channel with NutshellMail and receive updates on comments made on their YouTube videos.

NutshellMail is free to anyone. It works by collecting and organizing the latest messages and activity from social networks — including Twitter, Facebook, LinkedIn, and MySpace^® — into an interactive and customizable email snapshot delivered directly to your email inbox.

As a leading provider of online marketing tools for small organizations, Constant Contact is an expert at delivering the technology, education, and support needed to make email marketing simple, and is continuing its investment to make social simple with these new features — plus more enhancements, partnerships, and innovations to come.

"We'll continue to introduce new features and functionality that help small businesses make social media marketing a simple and effective tool for extending the reach of their email campaigns, reaching new customers, and growing their businesses," Schmulen said.

Supporting Resources:

• Read more about how Constant Contact is making social media marketing simple for small businesses and nonprofits on the Constant Commentary blog
• Visit our Social Media Resources page to learn more about social sharing with Constant Contact
• Sign up for a free NutshellMail account; it takes just a few minutes, and the time savings start right away

About Constant Contact, Inc.

Constant Contact's email marketing, social media marketing, event marketing, and online survey tools help small organizations grow their businesses by building stronger customer relationships. More than 350,000 small businesses, nonprofit organizations, and member associations worldwide rely on Constant Contact's easy-to-use; affordable online tools to create and deliver personalized, professional communications that engage casual customers, members, prospects, and passionate customers wherever they congregate online -- from their email inboxes to their social networks. All Constant Contact products come with unmatched education, training and personal coaching services, and award-winning technical support. Founded in 1995, Constant Contact is a publicly traded company (Nasdaq: CTCT) with offices in Waltham, Mass.; Loveland, Colo.; and Delray, Fla.; and a San Francisco office scheduled to open later this year. Learn more at www.ConstantContact.com or call 781-472-8100.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

Cautionary Language Concerning Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the introduction of new product features and future social media marketing offerings. These forward-looking statements are made as of the date they were first issued and were based on current expectations, estimates, forecasts, and projections, as well as the beliefs and assumptions of our management. Words such as "expect," "anticipate," "should," "believe," "hope," "target," "project," "goals," "estimate," "potential," "predict," "may," "will," "might," "could," "intend," variations of these terms, or the negative of these terms, and similar expressions are intended to identify these forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond Constant Contact's control. Constant Contact's actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to the risks detailed in Constant Contact's most recent Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission as well as other documents that may be filed by the Company from time to time with the Securities and Exchange Commission. Past performance is not necessarily indicative of future results. The forward-looking statements included in this press release represent Constant Contact's views as of the date of this press release. The Company anticipates that subsequent events and developments will cause its views to change. Constant Contact undertakes no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. These forward-looking statements should not be relied upon as representing Constant Contact's views as of any date subsequent to the date of this press release.

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