01.03.2006 13:30:00
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Consumers Looking for Healthier Food Away-from-Home; ARAMARK Solutions Highlighted in Honor of National Nutrition Month, Including Nutrition Education Programs and Customized Menus
According to ARAMARK's (NYSE:RMK) Nutritional DiningStyles(TM)Research, first presented in October 2005 to scientists at the NAASOObesity Summit, "Health Consciousness" now ranks as the fourth mostinfluential dining out motivation, up from number five in 2004. Inaddition, 41 percent of respondents would like to see nutritionalinformation printed on menus.
"When eating away-from-home, consumers are more time-pressed thanever," said Jenifer Bland-Campbell, RD, ARAMARK Senior Director ofNutrition Program Development. "Yet they still want a variety ofhealthy foods from which to choose. So, food service operators need tomake it easier than ever to help consumers find healthier optionsquickly."
More information on the Nutritional DiningStyles(TM) Research,including an online calculator where consumers can find their owndining style and receive dietary tips, is available atwww.diningstyle.com.
In honor of National Nutrition Month(R), sponsored by the AmericanDietetic Association, ARAMARK locations in March will participate in avariety of health and nutrition-focused activities.
Dietitians at hundreds of ARAMARK-managed hospitals and healthsystems will lead on-site nutrition fairs and educational initiativesto raise awareness of the importance of eating more healthfully.
In addition, ARAMARK-managed school districts across the UnitedStates have developed nutrition-related educational tools; posters;banners; healthy snack promotions; Treat Yourself Right fairs; studentassemblies featuring Spike, ARAMARK's own nutrition mascot; nutritionwebinars; public address announcements; and graphics to communicatethe importance of adopting a healthy lifestyle.
Throughout the year, ARAMARK helps consumers celebrate healthierlifestyles by offering nutrition education and healthy productpromotions at more than 2,000 businesses, college and universitycampuses and hospitals where ARAMARK manages food services.
The "Fresh & Healthy" campaign features colorful point-of-salematerials that playfully direct customers to the healthier foodoptions available at that dining location. Launched last March, inhonor of the American Dietetic Association's National NutritionMonth(R), the popular program, which is updated quarterly, nowincludes healthier menu promotions, table tents, and a newsletter thateducates consumers on a variety of healthy living tips, from thebenefits of vitamin-packed autumn vegetables to nutritiousmake-at-home recipes to heart health. Newsletter content is favorablyreviewed by the American Dietetic Association.
In addition, ARAMARK's award-winning healthier menu program,Just4U(TM) - Food that fits your life! continues to grow inpopularity. Based on extensive research conducted nationwide andon-site at ARAMARK-managed dining rooms, the Just4U(TM) brand offersdiners more of the healthier foods they are looking for -- whether LowFat, Heart Healthy, Cal Smart, Carb Counter, Vegetarian or Vegan.Flavor-packed recipes, point-of-sale nutritional information andeasy-to-follow signage are cornerstones of Just4U(TM), now availableto diners at dozens of businesses, colleges and hospitals. Just4U(TM)has been favorably reviewed by both the American Dietetic Associationand American Diabetes Association, not to mention thousands of ARAMARKcustomers.
About ARAMARK
ARAMARK is a leader in professional services, providingaward-winning food services, facilities management, and uniform andcareer apparel to health care institutions, universities and schooldistricts, stadiums and arenas, and businesses around the world. InFORTUNE magazine's 2006 list of "America's Most Admired Companies,"ARAMARK was ranked number one in its industry, consistently rankingsince 1998 as one of the top three most admired companies in itsindustry as evaluated by peers and industry analysts. The company wasalso ranked first in its industry in the 2005 FORTUNE 500 survey.Headquartered in Philadelphia, ARAMARK has approximately 240,000employees serving clients in 19 countries. Learn more at the company'sWeb site, www.aramark.com.
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