Convio and Pursuant Team to Deliver Software and Services to Faith-Based Nonprofits and Ministries

Convio (Nasdaq: CNVO), a leading provider of on-demand constituent engagement solutions for nonprofit organizations, today announced the company has entered into a preferred partnership agreement with Dallas-based Pursuant Group to better serve Christian, faith-based nonprofit ministries with leading technology, fundraising and marketing communications services.

"Pursuant Group has developed a leadership position for helping faith-based organizations deliver fundraising and marketing communications results,” said Fred Waugh, vice president, Alliances for Convio. "Pursuant will combine their deep domain expertise and experience to help expand the reach of our industry-leading software to ministries that are embracing the Internet and other technologies to reach, inspire and move people to engage with them in their mission.”

Pursuant will provide clients with site deployment, online production and campaign strategy services that drive results using Convio online marketing and fundraising suite and Common Ground CRM. Pursuant provides a combination of high-level strategy, online campaign management and day-to-day administration; all integrated with the nonprofit's offline channels to achieve sustained growth in supporters and contributions. Their expertise in the Convio platform brings the client a valuable combination of technology and strategy. As part of the relationship, Pursuant has also become an Authorized Convio Solution Provider.

"We are excited about the opportunity to combine our proven strategic consulting services with Convio’s powerful software to help our ministry clients reach and inspire people to engage in fulfillment of their various missions as well as raise money to support their success,” said Matt Frazier, CEO and Founder, Pursuant Group.

About The Pursuant Group

The Pursuant Group is a family of companies all with one common purpose: serving nonprofits and helping them achieve their greatest potential. These companies include Pursuant Agency, Ketchum Fundraising Services, RSI Church Stewardship and Pursuant Sports. Pursuant is a full-service fundraising and marketing communications organization that serves nonprofit clients across the entire donor pyramid. From social media constituent outreach through capital campaign counsel, we've served more than 20,000 organizations and helped our clients raise over $20 billion through capital campaigns, managed major giving services and interactive fundraising campaigns.

Based in Dallas, The Pursuant Group has over 140 employees and continues to build upon its reputation as the premier fundraising consultancy. Founded in 2001, Pursuant is still true to its roots as an innovative agency that leverages the Internet, rich media and donor data to create high-impact campaigns. Over the years, Pursuant's services have expanded to include direct response fundraising, branding and positioning, emerging media and comprehensive fundraising counsel. Through a relentless pursuit of innovation in the fundraising world coupled with key acquisitions, The Pursuant Group is uniquely positioned among fundraising agencies and consultancies to serve a variety of needs across the entire donor spectrum. For more information, visit pursuantgroup.com.

Forward-looking Statements

This press release may contain forward-looking statements intended to convey expectations as to the future based on plans, estimates and projections. Although we believe that the expectations reflected in such forward-looking statements are reasonable, future circumstances might differ from the assumptions on which such statements are based. In addition, these statements can be affected by inaccurate assumptions and the impact of a variety of risks and uncertainties that could cause actual results to differ materially from those described in this press release including, among others: unfavorable economic and business conditions, in particular with respect to the nonprofit market in which we operate; our ability to attract new customers; a loss of significant customers or a substantial reduction in orders from our existing customers; a reduction in usage of our systems by our customers or their clients and a corresponding reduction in usage revenue; an inability of customers to pay for our solutions and services; our ability to develop new or enhanced solutions to meet the needs of our clients; technological changes that make our products and services less competitive; risks associated with successful implementation of multiple integrated software products; and the ability to attract and retain key personnel. Other risks that could impact our business adversely are those risks generally associated with management of growth; lengthy sales and implementation cycles; intellectual property infringement claims and other litigation; reliance on certain third-parties, including hosting facilities, software and application providers; the ability to access sufficient funding to finance desired growth and operations; and legislative actions which could reduce the effectiveness of our solutions and increase the costs of our business. These factors and other risks and uncertainties are described in more detail, from time to time, in Convio’s filings with the Securities and Exchange Commission which are available free of charge at www.sec.gov or on our website at www.convio.com/investor. Should one or more of these risks materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those expressed or implied in any forward-looking statements. Investors are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Convio does not undertake to update or revise any of these statements as a result of new information, future events or otherwise.

About Convio

Convio is a leading provider of on-demand constituent engagement solutions that enable nonprofit organizations to more effectively raise funds, advocate for change and cultivate relationships with donors, activists, volunteers, alumni and other constituents.

For more information, please visit www.convio.com.