Copeland Toyota Cuts Expenses By More Than 70 Percent using Cloud-based Data Protection Solution from Iron Mountain

Copeland Toyota, a popular Boston-area car dealership, reduced its data protection expenses by more than 70 percent when it deployed automated cloud data protection from Iron Mountain Incorporated, (NYSE: IRM), the information management company. Copeland Toyota replaced its tape backup and restore process with Iron Mountain’s cloud data protection solutions, which include Connected® Backup for PC and Mac and LiveVault® server backup, to deliver the business continuity the growing dealership demands to support its sales and service functions.

"Iron Mountain’s solid reputation for security made it our number one choice for off-premise data protection as we sought to expand the capacity of our preexisting backup systems,” said Jason Pappas, IT manager, Copeland Toyota. "Not only have Connected and LiveVault virtually eliminated our IT staff’s involvement in backups, they’ve also helped us to dramatically reduce our storage infrastructure costs.”

Copeland Toyota relies on Iron Mountain to protect all of its content—such as data from the car purchase process to service and repairs. Available as a single solution, Connected Backup for PC and Mac and LiveVault for cloud-based data protection enable automatic, highly efficient backups without requiring any action from end-users or IT staff.

After an initial full backup, the Connected solution’s Delta Block® technology ensures that only data changes and newly created files are subsequently backed up. Connected also leverages SendOnce® technology to recognize identical files located on multiple machines so they are backed up only once. These features ensure that Copeland Toyota receives smaller, faster backups and reduce storage requirements and costs. In addition, Connected provides scalability to help Copeland Toyota keep up with future business growth.

"Cloud-based data protection effectively reduces the cost of ownership associated with the entire infrastructure of disk, deduplication disk, backup servers and other components. Businesses like Copeland Toyota are discovering the sooner that cloud-based storage appears in their processes, the greater the benefits they enjoy,” said T.M. Ravi, chief marketing officer, Iron Mountain Digital. "Businesses are finding they can eliminate their onsite, disk-based backup and archiving in favor of cloud-based data protection. Businesses are learning they can skip the disk.”

Benefits of Skipping the Disk

As a provider of both tape-based backup and cloud-based data protection services, Iron Mountain can help businesses choose the right business continuity strategy for their business needs. Benefits of "skipping the disk” and backing up data to the cloud include:

• Seamless and Simplified Process: By using cloud-based data protection, businesses can shift the burden of the complex backup process, technology and management to experts like Iron Mountain. With a trusted cloud service provider, backup becomes seamless, reliable and secure.
• On-Demand, Pay-as-you-Go: Cloud-based data protection is often more cost-effective than in-house solutions; removing capital expenditures and allowing customers to take a pay-as-you-go approach. Companies should look for a cloud service provider that offers predictable pricing that simplifies the budget process.
• Guaranteed Service with Service Level Agreement: With cloud-based data protection, businesses hold Iron Mountain accountable for service-level deliverables including recovery time objectives (RTO), recovery point objectives (RPO), and uptime—guaranteed by a written Service Level Agreement.
• Improved Disaster Recovery: Storing data remotely with a trusted cloud-storage service provider automatically means another copy of your data exists offsite, helping enable businesses to meet disaster recovery requirements at a fraction of the cost. By moving data offsite, businesses improve long-term retention capability and compliance stance.

Iron Mountain’s comprehensive cloud solution provides an automated, fully managed, cloud-based data protection service for servers, applications, desktops and laptops, and offers easy-to-use administration, monitoring and recovery of data. Data moves offsite automatically to secure, mirrored Iron Mountain data centers. Advanced, patented deduplication technologies decrease the storage necessary for backup and recovery, cut the time for data transfer, and reduce the load on an organization’s networks.

For more information about Copeland Toyota, visit www.copelandtoyota.com.

About Iron Mountain

Iron Mountain Incorporated (NYSE: IRM) provides information management services that help businesses lower the costs, risks and inefficiencies of managing their physical and digital data. The company’s solutions enable customers to protect and better use their information—regardless of its format, location or lifecycle stage—so they can optimize their business and ensure proper recovery, compliance and discovery. Founded in 1951, Iron Mountain manages billions of information assets, including business records, electronic files, medical data, emails and more for businesses around the world. Visit www.ironmountain.com or follow the company on Twitter @IronMountainInc for more information.