Corporate Responsibility Magazine Recognizes Green Mountain Coffee Roasters, Inc. with "Responsible CEO of the Year” Award

Corporate Responsibility (CR) Magazine named Lawrence J. Blanford, President and CEO of Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR), as its 2010 Responsible CEO of the Year in the Mid-Cap category. It is the second consecutive year Mr. Blanford has received this honor.

The Mid-Cap category includes medium-sized, public companies (sales between $100 million and $1.999 billion). Mr. Blanford accepted the award last night at ceremonies at the CR Officer Summit at the historic Union League Club of Chicago.

"On behalf of all our extraordinary GMCR employees, I am honored to again receive this recognition,” said Mr. Blanford. "Our company’s purpose – to create the ultimate coffee experience in every life we touch – lives and breathes in daily efforts and commitment of our employees. It is through them that GMCR has been able to demonstrate that social and environmental responsibility and profitability go hand-in-hand and we are hopeful that our work can inspire others.”

GMCR’s "whole system” approach to corporate social responsibility includes allocating at least five percent of its pre-tax profits to socially and environmentally responsible initiatives in its local and supply-chain communities; maintaining a robust employee volunteerism program; offsetting 100% of its direct greenhouse gas emissions; and investing in Fair Trade Certified™ coffee.

Each year, CR Magazine (www.thecro.com) presents its Responsible CEO of the Year Awards in eight categories. This prestigious award recognizes outstanding achievement in leading Corporate Responsibility initiatives by both setting the tone at the top and taking personal reputational risks to better serve stakeholders. The full list of CR Magazine nominees for the 2010-11 Responsible CEO of the Year Award can be found online at www.thecro.com.

The winners in each category were selected by the editorial committee of CR Magazine, publishers of the 100 Best Corporate Citizens List. The winners were selected based on four main criteria: the CEO’s organization’s leadership in CR in its category, the CEO’s personal level of reputational risk in leading the CR charge, the organization’s confirmed progress toward stated CR goals, and the CEO’s actual impact on the attainment of the organization’s goals.

"Since 2008, the CR Magazine Responsible CEO of the Year Awards have set the standard for leaders who are both setting tone at the top and taking personal reputational risks to better serve stakeholders. Larry Blanford represents the best of responsible corporate leadership in our mid-market category as determined by the editorial team at CR Magazine, home of the 100 Best Corporate Citizens List," said Jay Whitehead, CR Magazine publisher and founder.

In March 2010, GMCR was named one of the "100 Best Corporate Citizens” by CR Magazine.

About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)

As a leader in the specialty coffee industry, Green Mountain Coffee Roasters, Inc. is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR’s operations are managed through two business units. The Specialty Coffee business unit produces coffee, tea and hot cocoa from its family of brands, including Tully’s Coffee^®, Green Mountain Coffee^®, Newman’s Own^® Organics coffee, Timothy’s World Coffee^® and Diedrich^®, Coffee People^® and Gloria Jeans^®, a trademark licensed to the Company for use in North America and owned by Gloria Jeans Coffees International Pty. Ltd. The Keurig business unit is a pioneer and leading manufacturer of gourmet single-cup brewing systems. K-Cup^® portion packs for Keurig^® Single-Cup Brewers are produced by a variety of roasters, including Green Mountain Coffee, Tully’s, Timothy’s and Diedrich. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in Fair Trade Certified™ coffee, and donating at least five percent of its pre-tax profits to social and environmental projects. Visit www.gmcr.com for more information.

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its web site, including news releases and its complete financial statements, as filed with the SEC. GMCR encourages investors to consult this section of its web site regularly for important information and news. Additionally, by subscribing to GMCR’s automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

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