02.06.2008 19:37:00
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CORRECTING and REPLACING Thomson's PRN and the Associated Press Announce Programming Agreement to Present AP News Content on Checkout TV(TM) Screens
Fourth graph of release should read: "This
arrangement to provide news content to shoppers on PRN’s
in-store digital platform is a nice fit with our global goal to reach
new markets,” said AP Director of New Media
Markets Ted Mendelsohn (sted ... AP Director of New Media Markets Ten
Mendelsohn).
The corrected release reads:
THOMSON’S PRN AND THE ASSOCIATED PRESS
ANNOUNCE PROGRAMMING AGREEMENT TO PRESENT AP NEWS CONTENT ON CHECKOUT TV™
SCREENS Shoppers to Get the News of the Day While Waiting in Line
Thomson’s Premier Retail Networks, Inc. (PRN),
the world’s most experienced provider of
digital media solutions at retail, and the Associated Press (AP), the
most trusted source of global independent news and information, today
announced a programming agreement to present a unique blend of AP news
content on PRN’s Checkout TV™
network in supermarkets and retail stores nationwide.
PRN operates the world’s largest Checkout TV™
network, presenting engaging programming on more than 19,000 screens
that entertains and informs shoppers while they wait in line at
supermarket and retail locations. Several categories of AP news and
entertainment content will be integrated as a scrolling ticker across
the bottom of PRN’s multi-paned eye-level
screen. PRN currently has more than 100 active content partnerships with
many top television networks and publishers, covering a wide range of
programming content.
"We are very pleased to add Associated Press
to our list of premier content providers on our Checkout TV™
network,” said Richard Fisher, PRN president. "We
strive to provide the most appropriate, targeted programming that meets
the needs of retailers and shoppers alike, and offering this valuable
news and information service will certainly enhance the in-store
experience.” "This arrangement to provide news content to
shoppers on PRN’s in-store digital platform
is a nice fit with our global goal to reach new markets,”
said AP Director of New Media Markets Ted Mendelsohn.
Founded in 1992, PRN enables retailers and manufacturers to reach
consumers in over 6,500 leading retail stores worldwide. PRN works with
retailers, content partners and advertisers to create in-store
programming that engages, informs and motivates consumers where they
shop. PRN’s programming alliances include
NBC, ABC, CBS, Fox, Discovery HD, Food Network and other media
properties, as well as major studios and record labels. PRN’s
retailer customers include ACME, Albertsons, Best Buy, Carrefour,
Circuit City, Costco, Jewel-Osco, Pathmark, SAM'S CLUB, Shaw’s,
ShopRite, Star Market, and Wal-Mart Stores.
About Thomson — World leader in digital
video technologies
Thomson (Euronext Paris:18453) (NYSE:TMS) provides technology, services,
and systems to help its Media & Entertainment clients –
content creators, content distributors and users of its technology –
realize their business goals and optimize their performance in a rapidly
changing technology environment. For more information: http://www.thomson.net
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