Crazy Gimmick: Talk Like A Pirate For Free Krispy Kreme

(RTTNews) - Walk or talk like a real pirate and you stand a chance to win some free doughnuts. Krispy Kreme Doughnuts, Inc. (KKD) said that participating shops in the U.S. and Canada will celebrate 'Talk Like a Pirate Day' on Monday, September 19.

The doughnut chain said that any customer who talks like a pirate will receive one free original glazed doughnut, while people who dress like a pirate will receive one dozen original glazed doughnuts.

Qualifying pirate costumes must include three pirate items, such as an eye patch or bandana. Krispy Kreme said that no purchase is required to take part in 'Talk Like a Pirate Day.'

For the first time ever, this year guests can also use a custom Krispy Kreme Snapchat pirate filter to digitally 'dress' like a pirate. Guests who show their Snapchat image to a team member at a participating Krispy Kreme shop will qualify for a dozen original glazed doughnuts.

Krispy Kreme's 'Talk Like a Pirate Day' was created following a social trend in 2012, while the Snapchat campaign was introduced to honor the social beginnings of the occasion day.

Jackie Woodward, chief marketing officer of Krispy Kreme Doughnuts said, "Talk Like a Pirate Day has become one of our guests favorite days of the year, and this year they will have the opportunity to take part in this day socially using our Snapchat filter. As this day is all about fun, we see it as a natural extension of our offers to get free Original Glazed doughnuts."

Krispy Kreme said that two "Pirate Doughnuts" are available ahead of 'Talk Like a Pirate Day.'

The Pirate Doughnut is a filled doughnut decorated with a pirate face, while the "Skull and Crossbones Doughnut" is topped with chocolate icing and finished with white icing and a skull candy piece.