22.01.2007 15:07:00
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CSK Auto Presents the NHRA POWERade Drag Racing Series Fantasy League for Drag Racing Fans Everywhere
PHOENIX, Jan. 22 /PRNewswire-FirstCall/ -- CSK Auto, Inc. has announced the launch of the NHRA POWERade Drag Racing Series Fantasy League, an online fantasy racing game for fans of drag racing which follows the 23-event national NHRA POWERade Drag Racing Series. The game is located at http://www.nhrafantasygame.com/.
No purchase or credit card is required to participate, and players may also create private leagues while still competing for prizes. Players can win weekly and quarterly prizes, including t-shirts, hats, autographed drag racing memorabilia and gift cards good at all Checker, Schuck's, Kragen and Murray's auto parts stores.
The top ten players for each of the first 17 NHRA POWERade Series national events also compete for the grand prizes at season end. These include four (4) reserved-seat tickets to the 2008 NHRA POWERade Drag Racing Series national event of their choice, a Frank Hawley Drag Racing School course, autographed collectibles, merchandise and more.
"NHRA fans love the sport and know and work on their own cars. That's the reason we're the Official Auto Parts Store of the NHRA, and it's why we sponsor two NHRA Nationals events and Del Worsham and Jeff Arend in our Checker Schuck's Kragen Racing nitro funny cars," said Jim Schoenberger, Vice President of Marketing for CSK Auto. "Just like us, the fans go to the races, they watch races on TV, and they follow racing on the internet. Now, with the NHRA POWERade Drag Racing Series Fantasy League, fans across the country will be able to compete with each other, win prizes, and get involved in the sport at a whole new level. The game is absolutely free and it's a lot of fun!"
There are no drafts or rosters or salary caps in the games. Players just choose eight drivers before each of the 23 national NHRA POWERade Series events to earn points for weekly, quarterly, and "Chase for the Race" championship prizes.
"Our fans are very passionate about the sport of NHRA POWERade Drag Racing and its drivers," said Gary Darcy, senior vice president, NHRA. "We hope our fans enjoy participating in this new fantasy league presented by CSK, as they follow the sport and their favorite drivers throughout the 23-race season."
CSK Auto Corporation is the parent company of CSK Auto, Inc., a specialty retailer of automotive parts and accessories, operating 1,307 stores in 22 states (as of October 29, 2006). CSK serves both the do-it-yourself (DIY) and the do-it-for-me (DIFM) markets, operating one format under four brand names: Checker Auto Parts in Hawaii, Rocky Mountain, Southwestern, and Northern Plains states; Schuck's Auto Supply in the Pacific Northwest and Alaska; Kragen Auto Parts in California; and Murray's Discount Auto Parts in the Midwest.
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