DGAP-News: Adler Modemärkte AG

DGAP-News: Adler Modemärkte AG: ADLER Expands Role as Innovation Leader

DGAP-News: Adler Modemärkte AG / Key word(s): Miscellaneous/Miscellaneous Adler Modemärkte AG: ADLER Expands Role as Innovation Leader

28.10.2016 / 09:00 The issuer is solely responsible for the content of this announcement.

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Press Release from Adler Modemärkte AG

Open House in Erfurt: ADLER Expands Role as Innovation Leader Added Convenience with Interactive Fitting Rooms

Haibach (near Aschaffenburg), 28 October 2016: As part of today's open house and late night shopping event at its Erfurt store, Adler Modemärkte AG is inviting its customers to check out the world's first inventory robot that is on call 24/7, as well as interactive fitting rooms. With these additions, ADLER is expanding the technical advantage it holds over the rest of the industry.

Monitors in the interactive fitting rooms will automatically suggest and display matching accessories and other articles that can be combined with the garment that a customer is currently trying on. In addition, customers can also directly see what other colours and sizes are available, read the product information and check whether the articles are in stock. Furthermore, the sales staff can ascertain whether or not a fitting room is occupied or if garments have been left behind that can be returned to the sales floor. This is made possible by attaching radio frequency identification (RFID) tags to the articles. Customers can also use call buttons in the interactive fitting rooms to quickly and easily ask the sales staff for assistance. The sales staff receive an alert on their iPad once a call button is pressed.

In addition to the interactive fitting rooms, ADLER's Erfurt store is also premiering its new inventory robot. The robot also uses RFID technology and can read and record 40,000 to 70,000 RFID tags per hour. ADLER employees can access the inventory information collected by the robot at any time. This reduces inventory shortages and allows merchandise to be re-ordered in a timely manner.

ADLER introduced RFID technology throughout the company in 2015 by outfitting the entire product range with the RFID tags at all of its stores.

Another technological advance allows ADLER to collect customer opinions and feedback in Erfurt - as well as at all other ADLER stores - via touch screen customer satisfaction terminals. The terminals are installed near the cashier areas and/or exits so that customers can provide feedback before they leave the store. In the year since the terminals were rolled out, more than 700,000 ADLER customers have given feedback. Store managers, regional managers and headquarters receive weekly and monthly summary reports, allowing ADLER to continuously improve the quality of its in-store consultations and product range. ADLER's customers appreciate being able to quickly give feedback via this easy-to-use tool. The survey only takes approximately 20 seconds and all answers are collected anonymously.

Lothar Schäfer, CEO of ADLER Modemärkte AG, says, "Shopping for clothes should be easy and fun. Therefore, going forward, we will use technological innovations to continuously improve the in-store consultation our customers receive as well as their overall shopping experience."

About Adler Modemärkte: Adler Modemärkte AG, headquartered in Haibach near Aschaffenburg, Germany, is one of Germany's largest and most important textile retailers. In 2015, the Group generated revenue of EUR566.1 million with a workforce of around 4,200, generating EUR33.3 million in EBITDA. ADLER currently operates 180 stores, 154 of which are located in Germany, 22 in Austria, two in Luxembourg, two in Switzerland, plus an online shop. The Company focuses on large-space concepts offering in excess of 1,400 m2 of retail space. With its many own brands and select external brands, ADLER offers a highly diverse product range. Thanks to more than 60 years of tradition and strong customer loyalty, ADLER considers itself to be the market leader within its target group of affluent customers aged 45 and over. For more information: www.adlermode-unternehmen.com; www.adlermode.com

Press enquiries: Jasmin Dentz GFD Finanzkommunikation Tel: +49 (0) 69 971 247 31 E-mail: dentz@gfd-finanzkommunikation.de

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28.10.2016 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG. The issuer is solely responsible for the content of this announcement.

The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Archive at www.dgap.de

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Language: English Company: Adler Modemärkte AG Industriestraße Ost 1-7 63808 Haibach Germany Phone: +49 (0) 6021 633 0 Fax: +49 (0) 6021 633 1299 E-mail: info@adler.de Internet: www.adlermode.com ISIN: DE000A1H8MU2 WKN: A1H8MU Listed: Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Hanover, Munich, Stuttgart, Tradegate Exchange End of News DGAP News Service ---------------------------------------------------------------------------

515211 28.10.2016