22.11.2010 14:00:00

Diamond Ranch Foods, Ltd. Announces Quarterly Profits and Increased Revenues

Diamond Ranch Foods, Ltd. (OTCBB: DRFO), today announced the filing of its quarterly financial report in which it reported a net profit for the quarter on increased revenues over the prior year.

According to the Form 10-Q, filed November 18, 2010 with the Securities & Exchange Commission, Diamond Ranch generated net income of $79,913 on revenues of $1,928,835 for the three months ended September 30, 2010, compared with a net loss of $89,952 on revenues of $1,866,576 generated for the same quarter of the prior year.

Gross revenue for the September 30, 2010 quarter was $573,948, or 30% of sales, compared to gross revenue of $358,851, or 19% of sales, for the quarter ended September 30, 2009, an increase of 11%. According to Victor Petrone, Chief Financial Officer of Diamond Ranch, the increase in margins resulted from better purchasing terms and improved inventory control. "We are pleased to see such immediate results from the inventory control procedures put in place at the start of the year. We have been further able to successfully leverage our purchasing power with suppliers to increase our gross margins to levels unique for an industry traditionally more focused on higher volume than on higher margins. We believe that our stronger margins will allow us to more aggressively grow our sales in the coming quarters,” Petrone stated.

For the six months ended September 30, 2010 and 2009, the Company reported total sales of $4,138,677 and $3,602,482, respectively, an increase of 15% for the current year. Gross margin also improved for the six month period, 23% on gross profit of $929,875 compared to 20% on gross profit of $715,033, for 2010 and 2009, respectively.

Mr. Petrone commented further on the financial results, "Generating overall profits for the quarter, in addition to income from operations, is an important milestone for the company. As we roll out our growth strategy for 2011, it is imperative that all aspects of our operations be able to stand alone as profitable, thriving businesses. While we still have a lot of work to do to trim operational costs, we are confident that we are taking the necessary steps to enhance shareholder value and long-term growth.”

About Diamond Ranch Foods, Ltd.

Begun as a regional meat processing and distribution company located in the Bronx, New York, Diamond Ranch Foods, Ltd. is a multifaceted purveyor of food products and services to the retail, wholesale, and food service sectors of the industry. The Company‘s USDA-inspected facility is in the prestigious Hunts Point Cooperative Market, the largest food service-specific market in the world, and is minutes away from downtown Manhattan, yet readily accessible to the tri-state area‘s large chain supermarkets, top restaurants, hotels, country clubs, schools, and hospitals. For the past 40 years, Diamond Ranch has been manufacturing the All American Hamburger and ground beef using only the highest quality ingredients, giving their burgers their own flavor profile and bite. Shareholders and anyone interested in monitoring the progress of the company are encouraged to subscribe to the electronic mailing list by forwarding their email address to investors@diamondranchfoods.com.

Safe Harbor Statement

Statements contained in this presentation that are not strictly historical are "forward-looking” statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities and Exchange Act of 1934. The forward-looking statements are made based on information available as of the date hereof, and the Company assumes no obligation to update such forward-looking statements. Forward-looking statements are sometimes identified by words such as "intends”, "anticipates”, "believes”, "expects”, and "hopes” and involve a number of risks and uncertainties that could cause the Company’s actual results to differ materially from projected results. All parties are cautioned that such forward-looking statements involve risks and uncertainties that could cause the Company’s actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include but are not limited to demand for the Company’s products and services, the planned share exchange with Freedom2 Holdings, Inc., our ability to secure additional financing, and other factors that may be more fully described in reports to shareholders and periodic filings with the Securities and Exchange Commission.

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