EANS-PVR: adidas AG / Release according to article 26, section 1 WpHG (Securities Trading Act) with the aim of Europe-wide distribution

=------------------------------------------------------------------------------- Notification of voting rights transmitted by euro adhoc. The issuer is responsible for the content of this announcement. =-------------------------------------------------------------------------------

Announcement according to Article 21, Section 1 of the WpHG (share)

Person/company obliged to make the notification: =---------------------------------- Name: BlackRock Group Limited Place: London State: UK

BlackRock Group Limited, London, United Kingdom, notified us pursuant to article 21 section 1 WpHG on January 31, 2013 that the percentage of voting rights held by them in adidas AG (ISIN DE000A1EWWW0), Adi-Dassler-Strasse 1, 91074 Herzogenaurach, has fallen below the threshold of 3% on January 28, 2013 and on this date amounted to 2.998% (6,271,706 shares with voting rights).

2.998% (6,271,706 shares with voting rights) of these voting rights are to be attributed to BlackRock Group Limited pursuant to article 22 section 1 sentence 1 no. 6 WpHG in connection with article 22 section 1 sentence 2 WpHG.

Herzogenaurach, February 4, 2013

adidas AG The Executive Board

end of announcement euro adhoc =-------------------------------------------------------------------------------

(END) Dow Jones Newswires

   February 04, 2013 08:00 ET (13:00 GMT)- - 08 00 AM EST 02-04-13