eFoodSafety Finalizes Marketing Program for Cinnergen(TM) and Cinnechol(TM)

eFoodSafety.com, Inc. (OTCBB:EFSF), a researcher, developer, and marketer of whole foods and nutraceutical products announced today that it has established a marketing plan for the national roll-out of Cinnergen™ and Cinnechol™. Cinnergen, made with clinically researched ingredients, is a non-prescription liquid, whole food nutritional supplement that promotes healthy glucose metabolism. Cinnechol is a multi-faceted nutritional supplement specifically designed to naturally promote healthy cholesterol and triglyceride levels without causing any negative side effects, as well as enhance overall cardiovascular health. The testing of all media forms has been completed, and was a lengthy and arduous task but a necessary one that all companies utilize prior to the launch of its product(s). In simplest terms, the company tested various forms of media, internet, radio and television and established a ratio of dollars spent versus dollars received. It was then determined which media to use based on response rates per dollars spent. The last and final phase in the process was to develop a comprehensive national marketing plan to profitably roll-out the product. The uniqueness of the company’s testing program was that the board of directors was determined to launch these products profitably--and they believe after three quarters of testing media and tweaking the "call-to-action,” they have arrived at the exact mix of media. These products will be launched this month, and the shareholders and investment community will be kept informed of airing dates and times. About eFoodSafety.com eFoodSafety.com, Inc., based in Scottsdale, Arizona, is dedicated to improving health conditions around the world through its innovative technologies. Among the eFoodSafety products currently available: Citroxin™: an environmentally-safe product formulated entirely of food-grade components that kills six major bacteria as well as avian influenza. Cinnergen™: made with clinically researched ingredients, this non-prescription liquid whole food nutritional supplement promotes healthy glucose metabolism. Cinnechol™: a multi-faceted nutritional supplement specifically designed to naturally promote healthy cholesterol and triglyceride levels without causing any negative side effects, as well as enhance overall cardiovascular health. PurEffect™: an anti-acne skin care system. Immune Boost Bar™: a non-dairy, no refined sugar, all-natural and comprehensive multi-nutrient product that helps fortify the body’s immune system and is available in four delicious flavors: chocolate, oatmeal-raisin, chocolate mint and peanut butter. Talsyn™: a product that has been clinically proven to facilitate and improve the appearance, redness, and strength of scars. Please visit the company’s website at: http://www.efoodsafety.com. Safe Harbor Forward-Looking Statements Statements contained in this release that are not strictly historical are "forward-looking statements.” Such forward-looking statements are sometimes identified by words such as "intends,” "anticipates,” "believes,” "expects,” and "hopes.” The forward-looking statements are made based on information available as of the date hereof, and the Company assumes no obligation to update such forward-looking statements. Editors and investors are cautioned that such forward-looking statements involve risks and uncertainties that could cause the Company’s actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include but are not limited to demand for the Company’s products and services, our ability to continue to develop markets, general economic conditions, our ability to secure additional financing for the Company and other factors that may be more fully described in reports to shareholders and periodic filings with the Securities and Exchange Commission.