Emotion Analytics is the New Gold Rush

COPENHAGEN, Denmark, Dec. 1, 2016 /PRNewswire-iReach/ -- iMotions, a Copenhagen-based biometric research software company with a growth of 1550% over the last 4 years, has been awarded the best "Digital Gazelle 2016" by Google and Børsen.

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The Gazelle Award

Every year, the newspaper Børsen identifies and announces the fastest growing companies in Denmark. The Gazelle Award is given to companies that over the course of the last four years have had positive growth and have doubled either the net turnover or gross profit during that period. On top of the Gazelle Award, iMotions has been awarded the best "Digital Gazelle 2016" in Denmark out of the 1805 eligible companies that were awarded the Gazelle this year.

"Emotion Analytics is the new Gold Rush"

"The acknowledgement and the growth we are seeing is a big win for the industry", says Founder and CEO of iMotions, Peter Hartzbech. "We have a very positive outlook for the future of the industry and our position in the market. Emotion analytics is the new gold rush and we are selling the tools to dig for gold as well as digging ourselves".The future looks bright for the industry as a whole, where the Augmented/Virtual Reality market alone is reported to be worth $120 billion by 2020, and iMotions is eyeing a large market share for the entire industry.

A Customer-Centric Approach

The complexity of analyzing human emotions has for a long time been an obstacle for researchers, but with the advancement of technology and by understanding client needs, iMotions has made it possible to not only allow for faster execution but also for more advanced research studies.Dale Jolley, Director of the S/MART Lab at Utah Valley University has this to say about iMotions:"Just as our knowledge and expertise are expanding, iMotions offers more and more features as well. Their development allows for even more sophisticated and complex research and we are convinced that their support can help us through understanding and successfully using those new technologies and features both now and in future research questions."

About iMotions

iMotions develops and markets the world-leading biometric research platform. The platform enables researchers to conduct multi-sensor human behavior research. iMotions' state of the art research platform is used by academics, neuromarketers, gamers, members of the medical community, and Fortune 500 corporations to elevate insights with eye tracking, facial expression analysis, EEG (electroencephalography), GSR (galvanic skin response), ECG (electrocardiography), EMG (electromyography) and survey technologies. Founded in 2005, iMotions has offices in Copenhagen, Denmark and Boston, Massachusetts. Its solutions are used in more than 60 countries around the world and within leading academic institutions including , Harvard, Stanford, NYU and MIT, and among leading brands such as P&G, Unilever, and GM.For more information please contact Founder & CEO Peter Hartzbech

Media Contact:Philip Mahler, iMotions, +45 28769860, philip.mahler@imotions.com

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SOURCE iMotions