Europe Alcoholic Ready-To-Drink (Rtds)/High Strength Premixes Market Forecast 2017-2025

LONDON, June 29, 2017 /PRNewswire/ -- KEY FINDINGS
Europe alcoholic ready-to-drink (RTDs)/high strength premixes market is expected to grow at 0.25% CAGR during the forecast period 2017-2025 The market value is anticipated to increase from $5061.3 million in 2016 to $5148.6 million by 2025. Modernization and urbanization, a rise in the financial status of the population and the subsequent change in their lifestyle coupled with changing habits of alcoholic drinks consumption are encouraging the market growth.

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MARKET INSIGHTS
The market is also segmented on the basis of four major product types: Spirit-based RTDs, Wine-based RTDs, High-Strength Premixes and Malt-based RTDs. Wine-based RTDs and Spirit-based RTDs are considerably more popular than the other types and are expecting a higher demand from the market in the coming years. Market segmentation by distribution channel can be classified into Store-based retailing and online retailing. Store-based retailing include liquor specialist stores, supermarkets & hypermarkets, duty-free stores, and other stores which include convenience stores, local independent sellers or retailers, and service stations. Although the market looks promising for the forecasted years, there is a chance that it might face certain restraints due to factors like awareness regarding harmful effects that can be caused by consumption of alcoholic drinks, heavy taxation and duties by some governments, and the religious/cultural beliefs in several countries.

COMPETITIVE INSIGHTS
Some well-established companies that are leading the market scene are Mark Anthony Brands International, Busch InBev, Halewood International Limited, Radico Khaita, Anheuser- Distell group Limited, Boston Beer Company, Bacardi Limited, Brown-Forman Suntory Spirits Limited and Diageo Inc.
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