Face Of The Yellow Pages Industry Changing, Thanks To Idearc Media

Idearc Media Corp., home to Superpages.com® and publisher of the Verizon® Yellow Pages, is distinguishing itself to consumers and small-to-medium sized businesses in the District of Columbia by introducing new products and services. In addition to Superpages.com and the Verizon Yellow Pages, Idearc Media’s multi-platform portfolio of products includes the compact Verizon Yellow Pages Companion Directory and direct mail postcards. "Its all about choices,” said Victor Raad, general sales manager at Idearc Media, "choices for advertisers and choices for consumers. With our diverse product portfolio, advertisers can customize how and when they reach out to their customers. For consumers, we are the easiest and fastest way to find pertinent, local community and shopping information.” Idearc Media’s Verizon Yellow Pages Chock Full of Relevant Information The District of Columbia Verizon Yellow Pages, currently being distributed to area residents and businesses, features: an enhanced Front of Book section which includes a more robust table of contents and yellow pages index; the Inside Look™ Community Magazine, a fact-filled guide with information on must-see attractions, museums and theaters, recreation and activities, and improved area and street maps; a Dining Your Way!® restaurant guide, that spotlights area restaurants with an A-Z index, menus and maps; detailed airport and transit maps; and valuable coupons from many local businesses and "Life Is Looking Up” coupons from places such as the Kennedy Center, Strathmore, the Smithsonian, DC United and more. The Verizon Yellow Pages is the Official Yellow Pages of the Washington Redskins and the Washington Nationals and includes team pages with information about season tickets, game schedules, special events, career statistics, players in the community, field facts and stadium maps. Residents and businesses will also receive a District of Columbia Verizon® Yellow Pages Companion Directory, a compact directory sized for a glove compartment or briefcase. The companion directory includes many of the same features as the primary directory, including the Dining Your Way! restaurant guide, team pages and a coupon section. Also, new this year the District of Columbia companion directory includes a fold-out map with street-level detail. According to industry research, companion directories deliver about 40 percent additional calls to advertisers.1 Stories of Canine Companionship, Empowering the Community, a Voice for Victims and Second Chances Appear in the Pages of the District of Columbia Verizon Yellow Pages In addition, The District of Columbia Verizon Yellow Pages includes five stories from local heroes featured throughout the book: National Capital Therapy Dogs, Inc. is a volunteer organization that uses specially trained dogs and other animals to enhance the quality of life for patients at hospitals, nursing homes and care facilities. The animals provide the comfort, recreation and unconditional love that’s desperately needed by frightened or lonely patients. For a child enduring hours of chemotherapy treatments, a dog’s companionship is just what the doctor ordered. Kenneth Barnes founded Reaching Out to Others Together (ROOT) after the tragic murder of his son. ROOT advocates victims’ rights and empowers the community to end violence in D.C. and across the country. Through innovative outreach programs, Barnes has united police, inner-city youth, local businesses, the media and community organizations. ROOT’s Guns Aside school presentations and Youth in Action programs have reached thousands of D.C.-area students. Lindsay Trout is a special education teacher and student government sponsor at South Lakes High School. When she learned that a student with cancer was unable to afford vital chemotherapy treatments, Trout inspired the student government to raise $20,000. As an added incentive, she promised to get a Mohawk haircut after the student body met the goal. True to her word, Trout bravely sports the wacky cut. Dr. Ludy Green founded Second Chance Employment Services (SCES), America’s only employment agency for abused women. The organization provides assistance with job training, child care, transportation and housing. Pro bono services from lawyers, dentists and salons are arranged. Thanks to relationships with large employers, SCES has helped place over 400 women in steady jobs that offer medical insurance for them and their children. Recycling Dated Directories Consumers can learn about local recycling by referring to the Recycling Pages in the District of Columbia Verizon Yellow Pages directory. Idearc Media encourages residents to recycle dated directories by participating in existing curbside recycling programs. For a complete list of curbside recycling programs and phone book recycling sites in the District of Columbia visit www.recycle.dpw.dc.gov/recycle/site/default.asp or call the DC Department of Public Works-Office of Recycling at (202) 645-7190. To receive more information on recycling visit www.superpages.com, enter "recycling” in the first search box and city and state in the second search field. Enhanced Local Search Experience With Superpages.com People who prefer to use the Internet can use Superpages.com (www.superpages.com), the expert in local search, to find local and national businesses and to compare goods and services when they are ready to buy. With more than 2.8 billion network searches in 2006, Superpages.com includes listings for more than 18 million small-to-medium-sized businesses in the United States, 11 million of which feature enhanced content. Superpages.com recently enhanced the user and search experience with a new, sleek and simplified look and more relevant, locally focused search results. An improved mapping capability provides a bird’s eye view of the locations searched. In 2006, over 5.3 million searches were conducted on Superpages.com in the District of Columbia. Idearc Media Offers ‘Solutions’ to Businesses and Consumers Idearc Media has expanded its multi-product platform of products in the District of Columbia with the recent introduction of Solutions Direct.™ Solutions Direct is a packet of glossy, full-color postcards developed specifically for homeowners. The postcards, mailed quarterly, can change by season and promote businesses when homeowners are most likely to need goods or services - - for example, the spring/summer for landscaping services. For more information visit SolutionsDirectMail.com (www.solutionsdirectmail.com). About Idearc Inc. Idearc Inc. (NYSE:IAR) connects buyers and sellers with its multi-platform of advertising solutions including Verizon® Yellow Pages, Verizon® White Pages, smaller-sized portable Verizon® Yellow Pages Companion Directories, Superpages.com® , Superpages MobileSM, Solutions At Hand™ magazine, Solutions at Home™ magazine, and Solutions on the Move™ and Solutions Direct™ direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia. Superpages.com, the expert in local search with more than 2.8 billion network searches and 18 million business listings in the United States in 2006, offers advertisers a variety of online advertising solutions. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit www.Idearc.com. IDEARC’S ONLINE NEWS CENTER: Idearc news releases, fact sheets, biographies, media contacts, high quality video and images, and other information are available at Idearc’s News Center on the World Wide Web at www.idearc.com/pressroom. (IAR-G) 1 Source: "Companion/Mini/Plus Directories: The Value Continues!", CRM Associates, July 2007.