Fans Experience 'Sweet Emotion' as Activision's Guitar Hero(R): Aerosmith(R) Rocks Retail Shelves Nationwide

Gamers and music fans alike are now free to unleash their inner-rockstar as the groundbreaking video game partnership uniting one of 2007's best selling video games and ‘America's Greatest Rock 'n' Roll Band’--Steven Tyler, Joe Perry, Brad Whitford, Tom Hamilton and Joey Kramer--shred store shelves nationwide with Activision, Inc.’s (Nasdaq:ATVI) Guitar Hero®: Aerosmith®. Players can rock out with friends Aerosmith-style with the limited special edition bundle, including a copy of the game, wireless guitar with an exclusive Aerosmith faceplate design, and a collector’s 18-page tour book. "It’s going to give guitar and music a boost,” Aerosmith guitarist Joe Perry said. "And it’s also going to give new life to all these songs. It may turn a lot of musicians into gamers and gamers into musicians.” Steven Tyler says, "What’s better than to create a game about us and base it around where we’ve played? And how do a bunch of guys from Yonkers and New Hampshire make it big?” "Guitar Hero: Aerosmith offers multiple generations of music fans a unique opportunity to live out their rock and roll fantasies with one of the greatest bands of all time,” said Dusty Welch, Head of Publishing for RedOctane. "The intensive motion capture sessions and countless hours of input from Aerosmith have heightened authenticity and proven to be invaluable assets in making not just a great video game, but an amazing interactive music experience.” Guitar Hero: Aerosmith brings these quintessential rock legends to the interactive realm to create the ultimate gaming experience. As fans progress through their careers in the game, they can rock out to scores of Aerosmith’s greatest hits including various tracks re-mastered by the legendary band for Guitar Hero: Aerosmith, as well as songs from celebrated artists that the band has either performed with or has been inspired by in some way. Highlighting the list of celebrated artists is an in-game guest appearance from one of the pioneers of hip-hop and kings of rock, Darryl "DMC” McDaniels. Venues from historical moments during the band’s illustrious career offer the experience of "sweet emotion” and further capture the essence of the band’s rise to fame. Guitar Hero: Aerosmith is now available for the Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, Wii™ home video game system from Nintendo and PlayStation®2 computer entertainment. The game is rated "T” for Teen (Lyrics, Mild Suggestive Themes) by the ESRB. For more information visit www.guitarhero.com. About Aerosmith For more than 30 years AEROSMITH has defined American Rock 'n' Roll. Just a brief overview of their remarkable career is truly mind-boggling: over 150 million albums sold, induction into the Rock & Roll Hall of Fame, countless awards (four Grammy Awards, eight American Music Awards, six Billboard Awards, and 12 MTV Awards), electrifying sold-out concerts around the world and a diehard "Blue Army" fan-base numbering in the millions worldwide. Described by Mojo editor Phil Alexander in a May '07 cover story as "America's greatest hard rock act,” the members of AEROSMITH--STEVEN TYLER (vocals), JOE PERRY (guitar), BRAD WHITFORD (guitar), TOM HAMILTON (bass) and JOEY KRAMER (drums)--remain creatively vital, and are the platinum standard for artistic and commercial success in the music business. Through it all they have defeated the odds, silenced their critics and have undeniably withstood the test of time. AEROSMITH are beginning to work on their next studio album, the follow-up to 2004’s critically acclaimed HONKIN ON BOBO, which received a four-star Rolling Stone review. About Activision Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008. Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's website, www.activision.com. Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release, they are identified by references to dates after the date of this release and words such as "outlook,” "will,” "remains,” "to be,” "plans,” "believes”, "may,” "expects,” "intends,” and similar expressions. Factors that could cause Activision’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision’s titles in its fiscal year 2009, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, the timing and successful completion of the combination of Activision and Vivendi Games, the combined company’s success in integrating the operations of Activision and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated. Other such factors include the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the special sub-committee of independent directors established in July 2006 to review historical stock option granting practices by Activision and its board of directors, the finalization of the tentative settlement of the SEC's formal investigation and final court approval of the proposed settlement of the derivative litigation filed in July 2006 against certain current and former directors and officers of Activision relating to Activision's stock option granting practices, and the possibility that additional claims and proceedings will be commenced, including additional action by the SEC and/or other regulatory agencies, and other litigation unrelated to stock option granting practices and any additional risk factors identified in Activision’s most recent annual report on Form 10-K and quarterly reports on Form 10-Q and the definitive proxy statement filed on June 6, 2008 in connection with the proposed transaction with Vivendi. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations. Guitar Hero: Aerosmith © 2007-2008 Activision Publishing, Inc. Guitar Hero, Activision, and RedOctane are registered trademarks of Activision Publishing, Inc. The Aerosmith name and wings logo are trademarks of Rag Doll Merchandising, Inc. All Aerosmith trademarks and related rights have been provided pursuant to a license from Rag Doll Merchandising, Inc. The Guitar Hero controller shapes are trademarks of Gibson Guitar Corp. All Gibson marks, logos, trade dress, guitar models, controller shapes, and related rights provided pursuant to license from Gibson Guitar Corp. The ratings icon is a registered trademark of the Entertainment Software Association. All other trademarks and trade names are the properties of their respective owners. All rights reserved. "PlayStation,” "PLAYSTATION,” and "PS” Family logo are registered trademarks of Sony Computer Entertainment Inc. Used with Permission. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies.