Farnell element14 Pioneers Long Term Customer Relationships with Powerful Global Brands

Farnell element14 has leveraged the strength of its brand to build agreements with a number of powerful like-minded companies all co-operating to build long term customer relationships. This latest move in its pioneering loyalty drive has seen Farnell element14 launch a portfolio of exclusive offers and service benefits with brands such as Apple¹ and IEEE, via its popular Power Circuit rewards programme.

There are seven collaborations in total, each offering a series of business benefits to customers across a range of categories including; travel, freight, training, office and IT.

Offering customers the latest business innovations, a series of exclusive offers are available on products and accessory bundles from iconic technology leader, Apple. In addition, to keep up to speed with industry developments and training activity, IEEE is offering Professional Membership fee reductions.

Understanding the delivery requirements of the global electronics supply chain, Farnell element14 has also partnered with a leading logistics provider to offer discounted shipping rates. Other key focus areas in the programme include offering customers’ savings on hotel accommodation with HRS – The Hotel Portal and airport lounge access with Priority Pass. Digital marketing agency Stickyeyes have also joined with the provision of its award winning digital services and MeetingZone with preferential rates on web and audio conferencing.

Extensive research has led to the determination of key areas of focus for these new benefits and offers as Farnell element14 continue to listen to the needs of its customers. The successes to date have been demonstrated through the popular Power Circuit programme which has generated a 25% increase in loyalty and 30% increase in sales among those participating customers since launch.

Alan Paterson, Sales and Marketing Director, Farnell element14, said: "This is a real first in our industry, and we’re delighted to be working with such high profile brands. We pride ourselves in delivering programs that are convenient, valuable and can provide exclusive offers to our customers. Our ultimate goal is to cement long lasting relationships with all our customers. So far our Power Circuit programme has generated a total of £1 million rewards value direct to our customers including £15,000 in charity donations.

"This really is just the start. We plan to extend our offering over the coming months with more exciting services and benefits.”

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About Farnell element14

Farnell element14 is a high-service distributor of technology products and solutions for electronic system design, maintenance and repair. Bringing together the latest products, services, and development software, all connected to an innovative online engineering community where purchasers and engineers can access peers and experts, a wide range of independent technical information and helpful tools. Whether researching a new technology, designing an electronic product, or looking for parts to repair an existing system, Farnell element14 is the trusted source to find the answers and parts you need to keep your project on the fast track, right from the start.

Farnell element14 is the operating business of Premier Farnell plc (LSE:pfl) in Europe.

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¹ Apple, Inc., registered in US and other countries is not a participant in or sponsor of this promotion