FEMSA Proposed Dividend of Ps. 1,485 Million Approved at Annual Meeting of Stockholders

MONTERREY, Mexico, March 29 /PRNewswire/ --

Fomento Economico Mexicano, S.A.B. de C.V. ("FEMSA") (NYSE: FMX; BMV: FEMSAUBD) held its Annual General Ordinary Stockholders Meeting today, at which shareholders approved the annual report for 2006 presented by the Board of Directors, the consolidated financial statements for 2006, the declaration of the dividend corresponding to fiscal year 2006, and the composition of the Board of Directors for 2007.

The stockholders approved the payment of an ordinary dividend in the amount of 1,485 million pesos, representing a 51% increase over last year's amount of 986 million pesos.

The dividend will be paid as of May 15, 2007, upon submittal of Coupon Number 1, as follows: 0.22217 pesos for each Series B share and 0.27771 pesos for each Series D share. This corresponds to actual dividend payments of 1.33301 pesos for each BD Unit and 1.11085 pesos for each B Unit. Therefore, each ADR (NYSE: FMX) will receive a dividend payment of 13.3301 pesos.

In addition, stockholders approved a three-for-one stock split, which is expected to take place during the second quarter of 2007, and 3,000 million pesos as the maximum amount that could potentially be used in stock repurchases, as per Mexican legislation.

Jose Antonio Fernandez Carbajal, Chairman and CEO of FEMSA, commented, "In 2006, we achieved important accomplishments both operationally and strategically, delivering strong results across our business sectors and geographic markets and completing several important transactions that position us to further capture growth opportunities and leverage our business model. The acquisition of Kaiser in Brazil, the announced agreement of Coca-Cola FEMSA to acquire Jugos del Valle, S.A.B. de C.V. jointly with The Coca-Cola Company, and our new cooperative framework with The Coca-Cola Company position FEMSA to compete and create value in complex and challenging environments."

"I would like to thank the more than ninety-seven thousand men and women that form part of the FEMSA family. These great results were made possible thanks to your talent, creativity, discipline and hard work," concluded Jose Antonio Fernandez.

The Board of Directors was appointed as follows: BOARD OF DIRECTORS 2007 MEMBERS ALTERNATE SERIES "B" HONORARY LIFE CHAIRMAN Eugenio Garza Laguera Mariana Garza de Trevino CHAIRMAN Jose Antonio Fernandez Carbajal Federico Reyes Garcia Barbara Garza de Braniff Eva Garza de Fernandez Jose Calderon Rojas Francisco Jose Calderon Rojas Consuelo Garza de Garza Alfonso Garza Garza Max Michel Suberville Max Michel Gonzalez Alberto Bailleres Arturo Fernandez Perez Francisco Javier Fernandez Carbajal Javier Astaburuaga Sanjines Ricardo Guajardo Touche Othon Paez Garza Alfredo Livas Cantu Sergio Deschamps Ebergenyi Roberto Servitje Sendra Juan Guichard Michel Carlos Salguero Alfonso Gonzalez Migoya Paulina Garza de Marroquin Carlos Salazar Lomelin Jose Manuel Canal Hernando Ricardo Saldivar Escajadillo SERIES "D" Armando Garza Sada Eduardo Padilla Silva Alexis E. Rovzar de la Torre Francisco Zambrano Rodriguez Helmut Paul Antonio Elosua Muguerza Lorenzo H. Zambrano Trevino Francisco Garza Zambrano Robert E. Denham Jose Gonzalez Ornelas SECRETARIES Carlos Eduardo Aldrete Ancira Arnulfo Eduardo Trevino Garza COMMITTEES 2007 AUDIT COMMITTEE CHAIRMAN Alexis E. Rovzar de la Torre Jose Manuel Canal Hernando Francisco Zambrano Rodriguez Alfonso Gonzalez Migoya SECRETARY (NON MEMBER) Jose Gonzalez Ornelas FINANCE EXPERT Jose Manuel Canal Hernando FINANCE COMMITTEE CHAIRMAN Ricardo Guajardo Touche Federico Reyes Garcia Robert E. Denham Francisco Javier Fernandez Carbajal Alfredo Livas Cantu SECRETARY (NON MEMBER) Javier Astaburuaga Sanjines CORPORATE PRACTICES COMMITTEE CHAIRMAN Lorenzo H. Zambrano Carlos Salguero Helmut Paul SECRETARY (NON MEMBER) Alfonso Garza Garza

FEMSA is the leading beverage company in Latin America. It controls an integrated beverage platform that comprises Coca-Cola FEMSA, the largest Coca- Cola bottler in the region; FEMSA Cerveza, one of the leading brewers in Mexico and important beer exporter to the United States; and Oxxo, the largest and fastest growing convenience store chain in Mexico with over 4,800 stores.

FORWARD LOOKING STATEMENTS

This report may contain certain forward-looking statements concerning our future performance that should be considered as good faith estimates made by us. These forward-looking statements reflect management's expectations and are based upon currently available data. Actual results are subject to future events and uncertainties, which could materially impact our actual performance.

Web site: http://www.femsa.com