Foot Locker: Transition Of Skate Business From CCS Banner To Eastbay Brand

(RTTNews) - Athletic footwear and apparel maker Foot Locker Inc (FL), Thursday announced the strategic transition of its skate business from its CCS banner to Eastbay brand.

Over the next several months, the CCS digital sites will continue to service the skate customer with the company's skate-inspired footwear, apparel, hard goods, and accessories available at CCS.com; however, over time customers will be directed to find their favorite skate assortments at Eastbay.com.

Meanwhile, the company will take advantage of the strong organization at Eastbay to consolidate the purchasing, marketing, and distribution of skate product from premier vendor partners such as Nike, adidas, Vans, and others to its loyal, passionate skate customers. The company said it remains highly committed to maintaining and growing a competitive skate business.