Geary Interactive Selects Mediaplex MOJO Adserver & Mail; Integrated A

    Business Editors/High-Tech Editors
    AD:TECH San Francisco 2005
    Booth #217/219

    WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--April 25, 2005--ValueClick, Inc.'s (Nasdaq:VCLK) Mediaplex division today announced that leading online advertising agency Geary Interactive has selected Mediaplex's integrated MOJO Adserver ad serving and MOJO Mail email solution. MOJO's unified return-on-investment (ROI) tracking technology will enable Geary to precisely measure the effectiveness of sophisticated online campaigns, including those that use both display ad units and email messages.
    As more and more advertisers employ a multi-channel online marketing approach -- using both display ads and emails to reach the same users -- it creates the need to track individual channel effectiveness, without double-counting conversions, within the combined online media mix in order to maximize campaign ROI. The Mediaplex MOJO solution addresses this challenge through its unified ROI tracking platform, which normalizes and consolidates display ad and email tracking and makes reporting accessible through a single user interface.
    Geary Interactive is an award winning, full-service online advertising agency with services in online marketing, design and programming. With offices in San Diego and Las Vegas, Geary was recently named San Diego's second fastest growing company, and has a client list that includes Paramount Parks, It's Just Lunch, San Diego State University, Boyd Gaming, University of Phoenix, and 20th Century Fox.
    "We are driven to help our clients succeed, and Mediaplex is equally focused on helping us succeed," said John McKusick, CTO and Founder of Geary Interactive. "MOJO's ease-of-use and integrated display ad and email tracking technology made it the natural choice to help us stay ahead of the curve. The combination of our strategic vision, marketing expertise and Mediaplex's advanced solutions will help us drive results for our clients on a daily basis."
    "Mediaplex's integrated approach to ad serving and email marketing is another example of ValueClick's focus on helping advertisers effectively leverage all online channels," said Tom Vadnais, general manager of Mediaplex. "Through one intuitive user interface and an integrated tracking platform, we make it easy for agencies and advertisers to deliver and measure the sophisticated, multi-channel campaigns they want to run today."
    Experience a hands-on demonstration of Mediaplex's portfolio of third-party and publisher ad serving and email campaign management solutions in Booth #217/219 at the AD:TECH conference, April 25-27 at the San Francisco Marriott Hotel. For more information on AD:TECH, please visit www.ad-tech.com.

    About ValueClick

    ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through our three business units:

-- ValueClick Media (http://media.valueclick.com) provides brand advertising, direct marketing and search solutions for advertisers, agencies and publishers. Through its ValueClick Brand, ValueClick Direct and ValueClick Search groups, ValueClick Media offers marketers a wide range of distribution methods, including web-based advertising, co-registration, pay-per-click search and a variety of email marketing options.

ValueClick Media also includes Pricerunner.com (www.pricerunner.com), a leading provider of online comparison shopping services.

-- Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing and search marketing to drive measurable results for its clients.

-- Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and Web site publishers manage their online advertising and permission-based email campaigns. Additionally, Mediaplex provides the AdVault suite of software and services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management, and content management solutions.
    For more information, please visit www.valueclick.com.

    This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 31, 2005, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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CONTACT: ValueClick, Inc. Gary J. Fuges, 818-575-4677

KEYWORD: CALIFORNIA TRACK INDUSTRY KEYWORD: ADVERTISING/MARKETING INTERNET E-COMMERCE TRADESHOW SOURCE: ValueClick, Inc.

Copyright Business Wire 2005