01.04.2008 12:30:00
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Gemstar-TV Guide Unveils New Mobile Entertainment Offering
Gemstar-TV Guide International, Inc. (NASDAQ: GMST), a leading media,
entertainment and technology company, announced today the launch of a
new mobile Web site, M.TVGuide.com, which optimizes the TVGuide.com
experience for browsing via mobile Web-enabled cellular phones. This
product furthers the company’s goal of
providing TV news, information and guidance services across platforms
anytime, anywhere.
"TV Guide has established itself as the
authoritative TV insider through TVGuide.com, the TV Guide Network and TV
Guide magazine. The next logical move was to package the TV Guide
experience for mobile phones in a manner that supports similar levels of
engagement, interaction, visual interest and the quality experience that
TV fans have come to expect from us,” said Bob
Shallow, vice president and general manager of TV Guide’s
Mobile Entertainment Group. "M.TVGuide.com is
essentially TVGuide.com to go. Users get the same deep dives into their
favorite shows, the easy navigation, and the community aspects through
access to TV Guide editor blogs and mobile chat rooms, but now, they can
get it all on their mobile phone.”
Specifically, the TV Guide mobile Web offering provides a 14-day look
ahead at localized TV listings complete with episode descriptors. Series
and show reminders can be sent via text messages to users’
cell phones. Users can browse Breaking Entertainment News, What’s
On TV with recommendations for Tonight’s TV,
recaps of Last Night’s TV and other insider
information. Customized settings such as My Favorite Shows and My
Favorite Channels are based on pre-determined preferences. This level of
personalization means users can sort through the TV universe more
quickly.
The mobile offering builds on TV Guide’s
unique standing as the provider of anytime, anywhere TV guidance
solutions, enhanced meta-data and rich editorial content. Mr. Shallow
added, "Nearly 25 percent of our existing
user base falls within the 25-34 year old range. Our new service plays
to the preferences and demands of this extremely connected market,
helping them stay close to their favorite TV shows.”
M.TVGuide.com is ad-supported and available to all consumers with
Web-enabled cell phones; standard data charges apply.
Visit M.TVGUIDE.COM from your wireless browser or Text MOBILE to MYTVG
(69884) to have the link sent directly to Web-enabled mobile phones.
About Gemstar-TV Guide
Gemstar-TV Guide International, Inc. (the "Company”)
(NASDAQ: GMST) is a leading global media, entertainment, and technology
company that develops, licenses, markets and distributes products and
services that maximize the video guidance and entertainment experience
for consumers. The Company's businesses include: television, publishing,
and new media properties; interactive program guide services and
products; and intellectual property licensing. Additional information
about the Company can be found at www.gemstartvguide.com.
This news release may contain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995, as
amended. Any such forward-looking statements are not guarantees of
future performance or results and involve risks and uncertainties that
may cause actual performance or results to differ materially from those
in the forward-looking statements, including risks and uncertainties
related to the timely availability and market acceptance of products and
services incorporating the Company's technologies and content; our
investments in new and existing businesses; the impact of competitive
products and services; the pending acquisition of the Company by
Macrovision Corporation and events and circumstances related thereto;
and the other risks detailed from time to time in the Company's SEC
reports, including the most recent reports on Forms 10-K, 10-Q and 8-K,
each as it may be amended from time to time. The Company assumes no
obligation to update these forward-looking statements. Note to Editors: Gemstar, TV Guide, TV Guide Mobile,
TVGuide.com and M.TVGUIDE.COM are trademarks or registered
trademarks of Gemstar-TV Guide International, Inc. and/or its
subsidiaries. The names of other companies, products and services used
herein are for identification purposes only and may be trademarks of
their respective owners.
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